TripleLift has debuted their scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.
''With ContentDial, marketers experience all of branded content's benefits and, now, they can do so at scale and programmatically,'' said Jason Kleinman, GM of Branded Content at TripleLift. ''Publishers gain a new revenue stream as branded content efforts are executed across more websites than they have been in the past.''
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