Apple Launches New iPad Air, Macbook Pro, Mac Pro, and Much More!

The event started with the same Apple commercial all about 'Made by Apple' creation they played at the WWDC in June.

Tim Cook takes the stage and starts talking about all of the new things we'll see today.

He starts with some iPhone stats. He mentions 9 million iPhones sold first weekend of launch. Video presentation starts created at an Apple retail store around the iPhone launch (time burner).. Saw lots of happy iPhone owners.

5 days after iOS 7 launch, 200 million devices were running iOS7. 2/3rds of all iOS devices running iOS7.

iTunes radio now has 20 million users listening, with over 1 billion songs played.

App store now has over 1 million apps in app store with over 60 billion apps downloaded. iOS developers have been paid out over 13 billion dollars to date.

Mavericks

 Talking about battery first. Apple claims just installing Mavericks can save battery life on any compatible mac. Lots of new memory management in the new OS too through compression. More memory for video too. Open CL is also included which offloads some video tasks off the GPU. New Maps native app comes to Mavericks too - including flyovers! iBooks are also now included. Lots to talk about here, In all a great looking demo.

Pricing (digs Windows 8), Mavericks is FREE! This is a huge move for Apple!

Macbook

 Macbook Air gets some props then attention is quickly turned to the Macbook Pro. Major updates, 13' MBP is under 3.5 lbs now. .71 inches thin, 4th gen Haswell Core CPU and includes Intel Iris graphics. Up to 9 hour battery life (including watching movies). PCIe based flash memory, 802.11 ac wifi, and thunderbolt 2. Pricing starts at just $1299, two hundred dollars less than the last 13' MBP. It starts shipping today.

Now the 15' MBP, powered with an all new Crystalwell 4th gen Intel chip quad core. Iris pro graphics on chip too. up to 8 hours battery life. Same wifi and flash memory as 13' model. Pricing starts at just $1999 -again a $200 reduction of the previous model. Shipping today also.

Mac Pro Next Gen E-5 CPU can go all the way to 12 Core! 1866 Mhz super fast memory, up to 64 GB Dual workstation graphics by way of AMD Firepro All flash storage inside 1GB read and writes Now some customer testimonials -lots of kudos from everyone. Pricing starts at $2999, coming before the end of the year.

Apps

 iLife finally gets updated! iPhoto, garage band, and iMovie. New features across all of the apps. Best part - they are all FREE and available today.. iWork also gets a huge update (they say the biggest update yet). Pages collaboration looks to be a very nice feature. iWork is FREE too..

iPad

 170 million iPads now sold. Tim says no matter what you hear in the news about which tablets are being bought more, or have the most market share - iPads are used alot more than any other tablet, over 4X more than all the other tablets put together. There are over 475,000 apps for iPad.

iPad Air is introduced which is just 7.5mm thick, 20% thinner than the current full-size models and weighs just 1 pound, down from 1.4 pounds. The iPad Air will have an A7 chip and M7 motion coprocessor inside, just like the iPhone 5s. The CPU will be 8x faster and graphics performance will see a 72x increase. Files will open twice as fast, and the tablet’s Wi-Fi will be twice as fast as well. iPad Air will have a 5-megapixel iSight camera, 1080p FaceTime video, dual microphones, and an improved 10 hour battery life.