Simon
Khalaf, President and CEO of Flurry, has written a recent
column on the ongoing change in the discoverability of information as people move away from the web and towards mobile apps for their information.
In the old days people would search a term and find websites that would provide that information. Search engines crawled websites and most of the time did a decent job of returning the relevant info. Now with mobile and the app ecosystem, this information is hidden within this app universe, beyond the reaches of the webot crawlers.
And so we are in a time of transformation and Khalaf suggests that personalization apps may be the key as he discusses research that Flurry did on 4,500 apps in the Personalization Apps category. The company found that there is a growing user desire for “an innovative service that help them discover apps, content, and services around them in a personalized way.” And of course this creates another opportunity for developers.