Amazon Releases a Free Cross Platform User Engagement and Testing Tool

Posted on Friday, November 8, 2013 by RICHARD HARRIS, Executive Editor

Amazon Analytics and A/B Testing services are now available for developers, with support for iOS, Android, and Fire OS. By leveraging the data provided by Amazon Analytics Reports and A/B Testing, you can take steps to increase user engagement and monetization overall across platforms. Both services are free to use, regardless of usage level. These new services are built to scale on AWS, so you can focus on building great apps rather than back-end infrastructure.

Analytics: Monitor User Engagement with Your Apps and Games

Free to use, simple to understand and integrate
View graphical reports on metrics like active devices, sessions, retention, in-app revenue
from a simple dashboard
Create more exciting content for customers to keep them engaged
Track your in-app revenue trends to drive monetization uplift

A/B Testing: Test and Deploy up to Five Experiences on iOS, Android and Fire OS without Updating Code

Server-side logic enables you to deploy new experiences to players without writing
additional client-side code
Test new features with a segmented group of users before rolling out features broadly
Easily control which users see your experiments by segmenting your audience using
criteria you define
Free regardless of usage level, and available within the same SDK as Analytics

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