About that new AdMob open bidding platform

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be around $100 billion in 2016, and China is now the top market for interactive gaming.

In a recent blog post by Google's Sissie Hsiao, VP of Product, Mobile App Advertising, she talked about about the future of the AdMob platform.

'Video ads are more than just a canvas for showcasing your games. They can help turn your apps into a revenue-driving machine. Last year alone, we saw in-app video ad impressions grow 1.8x across our networks. But people will abandon even the best apps if the ad experience doesn’t fit the flow of the game or an ad doesn’t respect the player’s preferences. Rewarded ads create value for players by offering them incentives like an extra life or a special power-up in the game when they need it most. And because players can choose when to watch, these ads don’t disrupt gameplay. It’s why more than 45% of AdMob’s top 1000 gaming partners (by revenue) use rewarded ads to monetize their apps.' said Sissie.

Google also announced their new Open Bidding platform in beta, to allow ad networks the ability to bid on advertisements in an auction format.

'Open Bidding is already live with bids from Smaato, Index Exchange and OpenX. We’re looking forward to adding even more networks over the next few months, including AdColony and Vungle. That way you can do both, earn more from your apps, and get time back to make them even better.' continued Sissie.