2026 SEO Prediction from SerpApi

Posted on Wednesday, December 10, 2025 by AUSTIN HARRIS, Global Sales

SEO won't be going anywhere, GEO will still use top ranking results as one of the parameters when looking for references, so it's still important to rank on important keywords that are relevant to business.

While search engines may keep pushing AI-generated answers with summaries or TL; DRs, etc., people will seek greater authenticity, as AI-generated content can now be easily produced. Therefore, video results will receive special attention SEO/GEO-wise, as they can bring more authenticity and show expertise.

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