Urban Airship powers mobile wallets with Google Pay

Urban Airship unveiled a digital customer engagement platform to support Google Pay tickets - a new capability announced on the mainstage at Google I/O 2018. Urban Airship worked with Google Pay to create streamlined and engaging ticketing and boarding pass experiences. The combination of Google Pay’s new ticket support and the Urban Airship platform now make it easy for any business to provide best-in-class user experiences that maximize convenience while delivering customers valuable up-to-the-minute information.

Unlike paper tickets or emailed boarding passes, these mobile wallet tickets unlock new levels of convenience for travelers, with real-time updates (like departure time changes), and personalized one-to-one messaging within the card and through lock-screen notifications. Urban Airship sends real-time updates on flight details, gate changes and other valuable information to 250 million travelers for more than a dozen airlines and major airports annually. Urban Airship’s Digital Growth Platform and its enterprise-class APIs enable companies to create personalized mobile wallet tickets and boarding passes at massive scale and deliver them through any digital channel, including apps, websites, SMS, email and other emerging platforms.

“We help businesses reinvent the customer experience by delivering the right information at the right time on any digital channel, and mobile wallets fill an increasingly critical role in that vision” said Brett Caine, CEO and president of Urban Airship. “Google Pay’s new support for tickets and boarding passes means customers will always have up-to-date information when they need it most - on the go. Urban Airship has the only platform proven to operate at the scale necessary to ensure that this information is delivered quickly, accurately and reliably to hundreds of millions of people.”

The Urban Airship platform removes many obstacles from the process of creating, distributing and utilizing mobile wallet passes. Adaptive Link technology makes it easy to create and distribute personalized tickets and boarding passes, using a single link to detect the customer’s device and automatically display a pass based on the user’s location. To maximize the value of information presented to customers, Urban Airship’s enterprise-class APIs can directly connect to flight information and reservation systems for real-time ticket updates and alerts. Urban Airship’s platform also supports segmented messaging and real-time automation rules that enable companies to target special offers, including in-flight entertainment and special meals, or concession deals and merchandise for specific showings or locations.

“Our goal at Google Pay is to make transactions as seamless and functional as possible for consumers,” said Pali Bhat, VP of Payments Products at Google. “Digitizing users’ wallets and creating rich experiences that leverage Google’s great assets brings us one step closer to that goal.”