Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.
The first
article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your monetization approach. The second
article, “How to Monetize Your App, Part 2: Freemium,” examines the freemium model including why freemium works and how to determine your options in creating a freemium monetization plan.
The third and latest
article is titled “How to Monetize Your App, Part 3: Pick the Right In-App Ad Types.” It discusses how to determine the best in-app ad types for your specific app publishing model. The article includes a discussion on determining your in-app ad objectives, picking the right ad types for your brand, and considerations for timing and expenses.
Future articles in the series will cover the following topics:
- Finding the right monetization partner.
- Picking the right kind of in-app ads to fit your preferences and goals.
- Don’t let advertising wreck your app.
- Localizing your advertising.
- Consider advertising outside your application to grow your audience and increase revenue opportunities.
- Pushing relevant information outside the app.
- Exploring in-app purchases and mCommerce.
- Looking into offbeat monetization tactics.
- Optimizing your app monetization efforts.