SessionM has announced the launch of a new self-service audience acquisition platform, SessionM OnDemand.
The new app install program takes advantage of the venerable 80/20 rule. Typically from a marketing standpoint this means that 20% of your customers generate 80% of your revenues. In SessionM’s case it’s the 33% of “power users” who are responsible for 80% of in-app activity and revenue within their platform.
Anyone can use the company’s ad platform, however to receive discounted CPI rates, developers must integrate the SessionM SDK. SessionM is saying that developers who integrate the SDK will see user acquisition rates at half the current industry standard cost.
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