Sailthru has acquired Carnival.io, a mobile marketing automation company. This acquisition will provide the ability to offer new functionality by adding mobile marketing automation to the Sailthru Customer Retention Cloud.
Carnival’s mobile marketing automation suite includes push notifications, in-app messaging and a customizable message stream which provides the ability to automate messages by customer behavior, location and demographic data. In addition, Carnival offers mobile analytics.
The platform will help Sailthru manage more than 1.7 billion unique worldwide customer profiles that combine email, web, mobile, social and offline data. The information is utilized to provide functionality for Sailthru’s Personalization Engine which offers multichannel profiles to provide relevant experiences across digital channels.