Among the myriad of announcements made at WWDC14 around iOS 8, one of them didn't get the attention it deserved. In one of the smaller developer sessions, Apple announced that they had started offering both an analytics and attribution platform to developers through the iTunes Connect console.
In terms of analytics, developers will now be able to track the whole user lifecycle, from app page view to in-app purchases and dropouts. All relevant metrics in terms of acquisition, engagement, retention and monetization are now made available directly within iTunes Connect.
In terms of attribution, Apple is taking the conversion attribution space head-on by enabling developers to add a Provider ID and Campaign ID at the end of their app’s URL, which in turn will enable them to track all these important metrics and assess the performance of their marketing campaigns as well as the quality all their acquisition efforts.
Developers now have access to a complete analytics and tracking suite directly embedded into iTunes Connect.
It goes without saying that one of the main strengths of these new features is that they don’t require developers to integrate any additional SDK nor require any app update.
It’s exciting to see Apple enter this space at this point of maturation in the ecosystem and it will be thrilling to scrutinize the developments of this new situation.
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