Feed.fm has announces that MoveWith is utilizing its music-as-a-service product to provide Movers (MoveWith users) with curated popular music to emulate the in-person experience of being coached by a boutique fitness instructor. Key to MoveWith’s innovative fitness approach is providing motivation from multiple coaches, helping MoveWith grow over 50% every month with a community of over 200,000 and active subscribers averaging nearly 3 classes per week. The act of integrating expertly DJ’d, curated streaming music to workouts however, is no easy feat.
“We’ve got our hands full reimagining and creating today’s modern mobile gym and we didn’t want to reinvent the music wheel,” said Holly Shelton, MoveWith CEO and co-founder. “Feed.fm is the ideal partner to help motivate our Movers with an innovative approach to music.”
“MoveWith needed to have amazing popular music that was on brand for the coaches and truly matched the motivational needs of the individual class. Coaches are DJs because they have to be, and because they know that music is an incredibly important part of any fitness experience,” said Shelton.
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