MobileBridge is rolling out new advanced content creation and integration functionality for its app relationship management platform.
The new functionality includes 360 degree imaging and the ability to assign loyalty points based on in-app actions for and tying engagement with in-app usage patterns. This new functionality facilitates the creation of interactive content while providing better integration between the content and rewards/loyalty points.
As part of MobileBridge’s in-app mobile marketing automation solution, the company's native content creation module enables the ability to create relationships with customers via relevant content regularly distributed using rule-based marketing automation. The company also integrates user-submitted, opt-in data and location-based technology such as iBeacons.
The new functionality includes:
- 360 degree imaging to enable marketers to integrate rotating product images into their in-app content including games, polls, coupons, and more.
- The ability to assign mobile loyalty points and other rewards based on in-app actions or locations based on beacon technology.
- The capability of tying engagement with in-app usage patterns.