Localytics Upgrades Marketing and Analytics Platform for Mobile and Web App Developers

Localytics has announced updates to its marketing and analytics platform for mobile and web apps. The company has made the introduction to help app developers better understand and enhance the app marketing lifecycle, including acquisition, customer interaction, testing, personalization and monetization.

The company’s new “Localytics Interact – Push Messaging” allows publishers to craft targeted push campaigns through the utilization of the platform’s analytics and segmentation offerings. Adding to Localytics in-app messaging capabilities, the new addition to the platform engages current users outside of their app, re-engages inactive users or targets users based on their in-app activity.

“Localytics Personalize – A/B Testing” provides A/B testing, allowing for the opportunity to dynamically change content to provide individualized user experiences with the goal of increasing conversions and retention as well as extending lifetime value.  

The third addition is “Localytics Acquire” the company’s redesigned acquisition management solution that provides a new dashboard that combines acquisition campaigns across various mobile advertising platforms and networks, including Facebook, Fiksu, Millennial Media, StrikeAd and others.

The company will host a webinar discussing the platform on August 22 at beginning at 2pm Eastern US time.