Latest MobileSTAT from JumpTap

Posted on Wednesday, June 5, 2013 by RICHARD HARRIS, Executive Editor

MobileSTAT (Simple Targeting & Audience Trends) is a JumpTap's monthly glance into targeting and audience trends in mobile advertising. They take a unique data driven approach to mobile advertising, enabling it to cultivate the insights contained in the report.

STAT contains analysis of hundreds of gigabytes of log data, powered by the scalable, efficient and lightning-fast Jumptap technology. These types of reports can be used to help developers further target their apps and understand trends happening with mobile users.

In this particular report, it's all about Mobile 'Moms' - what the do, how long they spend using their device, and what apps they are downloading.

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