Jumptap Launches Unified Audience Exchange

Jumptap has announced the launch of its Unified Audience Exchange to enable online buyers including Demand-Side Platforms (DSPs), agency trading desks and remarketers, to extend their display buying strategies and budgets to mobile in real-time.

The new service allows online buyers to launch their display budgets to mobile in a programmatic environment matching their online audiences into mobile. Jumptap matches and enhances identifiers at scale for the mobile environment, appending data-rich characteristics through its partnerships with more than 20 online and offline third-party data providers. Jumptap brings over 44 million cross-screen user matches to the Unified Audience Exchange.