Jumptap Launches Unified Audience Exchange

Posted on Thursday, July 25, 2013 by STUART PARKERSON, Global Sales

Jumptap has announced the launch of its Unified Audience Exchange to enable online buyers including Demand-Side Platforms (DSPs), agency trading desks and remarketers, to extend their display buying strategies and budgets to mobile in real-time.

The new service allows online buyers to launch their display budgets to mobile in a programmatic environment matching their online audiences into mobile. Jumptap matches and enhances identifiers at scale for the mobile environment, appending data-rich characteristics through its partnerships with more than 20 online and offline third-party data providers. Jumptap brings over 44 million cross-screen user matches to the Unified Audience Exchange.

More App Developer News

NIKKE 3.5 anniversary update livestream coming soon

New AI tool targets early dementia detection

Jentic launch gives AI agents api access

Experts warn ai-generated health content risks misinterpretation without human oversight

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

AccuWeather Launches ChatGPT Integration for Live Weather Updates

Stop Using Business Jargon: 5 Ways Buzzwords Damage Job Performance

IT spending rises as banks balance legacy and innovation

Tech hiring slumps as Software Developer job postings fall

AI is becoming more widespread in collaboration tools

FCC prohibits new foreign router models citing critical infrastructure risks

ChatGPT Carbon Footprint Matches 1.3 Million Cars Report Finds

Lens Launches MCP Server to Connect AI Coding Assistants with Kubernetes

Accelerating corporate ai investment returns

Enviromates tech startup launches global participation platform

Private Repository Secures the AI-driven Development Boom

UK Fintech Platform Enviromates Connects Projects Brands and Consumers

Env Zero and CloudQuery Announce Merger

How Industrial AI Is Transforming Operations in 2026

AI generated work from managers is damaging trust among employees

Foresight Secures $25M to Bridge Infrastructure Execution Gap

UNESCO AI initiatives driving sustainable development in Africa

What can you build with ChatGPT in 48 hours

env zero and CloudQuery merge

China is accelerating the next phase of AI