Infographic Shows Consumers Are Extremely Interested In Custom Home Screens

Posted on Monday, March 10, 2014 by RICHARD HARRIS, Executive Editor

Mobile Posse, the leading provider of mobile home and lock screen messaging experiences, and Phoenix Marketing International issued an info graphic that depicts how 40% of all mobile users say they’re extremely interested in a custom home screen solution, and the type of solution they’re looking for.

Some of the details include:

--63% of mobile users who pick up their phone to kill time are very interested in a home screen solution

--75% of daily users of retail apps are very interested in a home screen solution

--57% of app users want a home screen solution that is easy to dismiss and doesn’t affect the rest of the phone

--Facebook Home was doomed from the start because complete home and lock screen takeovers are ideal for only a small segment of mobile users

Full Infographic Here:

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