Human Demand Introduces Privacy Compliant Re-Engagement and Retargeting Platform
Mobile DSP+DMP (Demand Side Platform + Data Management Platform) company Human Demand has announced a new app re-engagement platform available to developers to retain the users they have previously acquired through mobile re-engagement and retargeting.
The program allows developers to upload the device id's they wish to re-engage with-in a secure environment. The device id's are hashed so the Human Demand doesn't retain any raw device id's, and the id’s are then assigned to specific campaigns.
Human Demand partners with TRUSTe to provide data privacy management across its mobile ad buying platform. Ads will feature TRUSTed Mobile Ads, a privacy management platform for mobile advertising, allowing consumers to opt-out directly from the ad unit. The TRUSTed platform solution provides consumers with notice, choice, and supports compliance with best practices regarding the collection and usage of customer data.