Fiksu kicked off February with an update of its corporate brand including a new website, logo and two new app marketing platforms. The two new products are:
-Fiksu Aware: Targets precise mobile audiences to drive brand awareness and consideration.
- Fiksu Response: Drives mobile leads, registrations, and sales from targeted audiences.
The company has also renamed its existing app marketing products:
Fiksu Acquire: Builds a high-value user base for mobile apps or games/
Fiksu Retain: Re-engages existing app users, increases sales, and builds loyalty.
Powering the new solutions are Fiksu’s data, programmatic media reach, and optimization technologies. The company call it platform “mIQ” and it offers the following:
- Data set of 2 billion mobile device profiles to build audiences supported by client and partner data and lookalike modeling.
- Programmatically reach audiences wherever they are across all mobile marketing channels and ad formats.
- Optimize all aspects of campaign performance dynamically allocating across all channels and all actions that drive ROI.
More information is available on the Fiksu
website.