Digital transformation wave reaches the sports industry

Built.io, a provider of digital transformation solutions, has announced the general availability of its Digital Fan Experience Platform, which allows sports franchises to reinvent how they connect with their fans - during game time and beyond.

Now, sports franchises around the world have access to the same award-winning platform from Built.io that helped NBA teams like the Sacramento Kings become Fast Company's 'Most Innovative Company in Sports,' and the Miami HEAT future-proof its physical and digital technology investments.

The Digital Fan Experience Platform offers highly customizable building blocks that allow sports brands to blend physical and digital aspects of both games and venue to deliver impactful, tailored sports experiences. This new offering from Built.io provides a complete software platform that extends the physical infrastructure of any arena or stadium, turning it into a smart, connected space with personalized, real-time, futuristic interactions.

The platform incorporates new digital innovations such as bots and A.I., AR and VR, as well as sensors, beacons and drones to allow sports brands to continuously evolve their desired fan experiences. It also makes it easy to aggregate and deliver compelling content to the right device at the right time: laptops, mobile phones, smartwatches, VR headsets, in-arena jumbotrons and more.

Built.io's Digital Fan Experience Platform connects and creates unique experiences for teams, coaches and sponsors as well. In addition, it delivers customized services for any event - including concerts, performances and rallies - that might be held at a multi-purpose arena or stadium. This unlocks new revenue opportunities for both the sports franchise and venue operators.

'Whether it's football, soccer, basketball, cricket, ice hockey, car racing or wrestling, the most successful professional and amateur sports brands are seeking ways to enrich their fan experience,' said Neha Sampat, CEO of Built.io. 'Our industry-leading platform allows teams to complement athletic action with technology innovation. Instead of a cookie cutter approach to apps or experiences, we offer tools to craft bespoke digital experiences that reflect the uniqueness of the fans, the venue and the team's spirit.'