Dawni Jacobs

Dawni Jacobs

Dawni is the Director of Global Solutions at PTI Global. She has more than 10 years of professional experience inthe localization industry. She is responsible for developing plans and businessstrategies that achieve the PTI Global’s sales goals.
All articles by Dawni Jacobs

Recent posts from Dawni


Home Hunting, App Edition: How to Effectively Launch Your Localized App

Marketing & Promotion

Home Hunting, App Edition: How to Effectively Launch Your Localized App


  • Friday, September 5, 2014
  • By Dawni Jacobs

In the previous installment of this series, your "baby" (localized app) was shepherded onto the path to success by passing through the right quality assurance process. It now looks good to the folks in its new locale, it speaks the right languag...


You Wanna Get Personal Speak To Me! Localization of Audio in Apps

Programming

You Wanna Get Personal Speak To Me! Localization of Audio in Apps


  • Monday, August 11, 2014
  • By Dawni Jacobs

Human voices “get to us” like little else. Just ask the execs working at BMW in the 1990s, when the car company had to recall a line of BMWs because its male drivers were not willing to take directions from a female GPS voice.A trustworthy voice can ...


Getting Your App World Ready

Marketing & Promotion

Getting Your App World Ready


  • Thursday, July 17, 2014
  • By Dawni Jacobs

In a certain sense, "getting your app world-ready" sounds much more descriptive than "internationalizing your app," but they both refer to the same thing. Here is what it's about in a nutshell: Surely someone in your extended family is a passion...