Appurify, offering a unique approach to mobile performance optimization today announces the Appurify Mobile Platform (AMP). Appurify is the first solution of its kind that allows developers to immediately pinpoint and troubleshoot their mobile quality and performance issues pre-release. Developers now have an automated solution that provides them with a clear view of their app’s real-world performance across a comprehensive range of real devices, OS configurations, available memory, screen orientations, networks, signal strength and more, before publishing to the app store.
Appurify developed AMP to address the growing need amongst developers and organizations to identify and address mobile performance issues, early in the development process, enabling faster and higher quality releases. With automated analysis across a comprehensive set of real devices and user conditions in Appurify’s industry leading device lab, dev, QA, ops and management teams can now get the visibility and actionable intelligence they need to shorten dev cycles, maintain brand credibility and build better mobile experiences. Unique AMP features include:
Jay Srinivasan, CEO and Co-Founder of Appurify, comments: “Successful app developers understand that consumer loyalty is often attributed to mobile performance, and consistency in this performance. Mobile optimization can’t be an afterthought when building an app. With AMP and Appurify’s real device lab, for the first time, companies can address quality and performance issues early in an app’s development lifecycle, allowing for faster, higher quality releases, rather than troubleshooting after an app is live in the app store.”To further validate challenges developers are facing in the market, Appurify has also launched its “The State of Mobile Development & Performance in 2014”* report. The key findings of the study present a clear picture of how app store success closely relates to mobile performance, including stability, responsiveness, and load times — as well as reviewing the key challenges in mobile app and site delivery and testing:“Mobile is an unforgiving environment, where many different factors can cause an app to fail and frustrate users. Accessible quality assurance and automation are critical for app developers, and for the overall growth of a healthy mobile ecosystem,” said Karim Faris, General Partner, Google Ventures. 'Appurify is committed to democratizing the process by bringing the most comprehensive level of testing to every mobile application.”
Jonah Kowall, Research Vice President, Gartner comments in a recent report**: “The contribution of mobile applications within a business strategy is becoming paramount. The building, support and operations of these mobile application presences are often decentralized. This trend will change over time, shifting toward a centralized model for support and operations requiring a consistent view of the mobile application performance and availability. Tools to understand and measure the quality and performance of applications are emerging both as best-of-breed solutions and as part of a broader APM strategy. Organizational struggles must be addressed inclusive of changes in skill sets and the technology to support these platforms.”
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