App Developers Winners in Mobile Holiday Shopping Movement

App developers have a lot to smile about this holiday shopping season, according to analysis of data by mobile analytics provider Mobidia.

In yet another report on the power of this holiday season’s mobile shopping activity, Mobidia’s analysis of data gathered over the biggest buying day of the year, Black Friday, clearly demonstrates a growing reliance on and usage of mobile shopping applications by smartphone users, evidenced by major increases in usage of these applications in the U.S. during Black Friday 2013.

An analysis of usage of a set of representative mobile shopping applications (more than 25 including retail, internet, deal, and shopping aid apps) throughout 2013, compared to November 28th, Thanksgiving, and November 29th, Black Friday, revealed a number of trends.

The data showed that the number of minutes spent in shopping apps on Thanksgiving and Black Friday jumped significantly above averages throughout the year. Also, usage of mobile shopping apps on Thanksgiving increased by 48%.

The power of the holiday compared to non holiday shopping is probably best shown where usage of mobile shopping applications on Black Friday increased by a whopping 86% relative to the average usage throughout the rest of 2013.

According to Mobidia, their analysis of app usage on important shopping days clearly indicates that smartphone users are increasingly using mobile apps to replace or complement their physical and online shopping.

However, when comparing usage to core mobile applications such as Facebook, mobile shopping applications are still only accounting for a small fraction of mobile usage. Within Mobidia’s sample users, mobile shopping minutes made up on average only 4.23% of the minutes spent in Facebook over 2013. On Black Friday, this percentage increased to 7.87%.

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