Airpush and OpenX Launches AirX, a New Private Mobile Ad Exchange

Posted on Monday, February 10, 2014 by STUART PARKERSON, Global Sales

Airpush and OpenX have announced a partnership to launch AirX, a new private mobile ad exchange. AirX combines OpenX�s global, Real-Time Bidding (RTB) exchange with Airpush�s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.

With the combination of Airpush�s scale and OpenX�s private exchange capabilities and multiscreen media buyers, AirX will provide advertisers with access to billions of mobile impressions across approximately 30 percent of the worldwide Android installation base.

A majority of the inventory in the new AirX exchange will include GPS-derived location data as well as a wide variety of demographic and contextual data. AirX traffic will also include Airpush�s push notification ads and in-app banners, video, rich media, native and other new mobile ad formats.

�RTB buying has already disrupted the way digital media is bought and sold, but there is the potential for even greater disruption as a result of the quantity of inventory and the availability of rich contextual data sets,� said Seth Socolow, senior vice president, strategic partnerships, Airpush. �We evaluated many partners when planning the best way to offer our inventory to the programmatic buying community and OpenX was the clear winner. The OpenX platform, including its SSP technology, exceeds any currently available and their management team shares our vision for creating exciting new opportunities in the mobile space.�

�We�re thrilled to partner with Airpush to help mobile app developers maximize their revenue and offer advertisers more efficient ways to access high quality mobile app inventory at scale,� said Rob Kramer, general manager, mobile, OpenX. �By bringing OpenX�s unparalleled auction mechanics to AirX, app developers can now take full advantage of market-based pricing and realize the true value of their inventory.�

More App Developer News

New AI tool targets early dementia detection

Jentic launch gives AI agents api access

Experts warn ai-generated health content risks misinterpretation without human oversight

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

AccuWeather Launches ChatGPT Integration for Live Weather Updates

Stop Using Business Jargon: 5 Ways Buzzwords Damage Job Performance

IT spending rises as banks balance legacy and innovation

Tech hiring slumps as Software Developer job postings fall

AI is becoming more widespread in collaboration tools

FCC prohibits new foreign router models citing critical infrastructure risks

ChatGPT Carbon Footprint Matches 1.3 Million Cars Report Finds

Lens Launches MCP Server to Connect AI Coding Assistants with Kubernetes

Accelerating corporate ai investment returns

Enviromates tech startup launches global participation platform

Private Repository Secures the AI-driven Development Boom

UK Fintech Platform Enviromates Connects Projects Brands and Consumers

Env Zero and CloudQuery Announce Merger

How Industrial AI Is Transforming Operations in 2026

AI generated work from managers is damaging trust among employees

Foresight Secures $25M to Bridge Infrastructure Execution Gap

UNESCO AI initiatives driving sustainable development in Africa

What can you build with ChatGPT in 48 hours

env zero and CloudQuery merge

China is accelerating the next phase of AI

The Second Product: Scaling means rebuilding what you already shipped