With the current complaints in the industry about the meager budgets in mobile marketing,
YouAppi had just released its
OneRun Mobile Customer Acquisition solution in efforts to make mobile more effective. The efforts to gain effectiveness is mobile will help the industry develop greater budgets toward mobile.
YouAppi’s is created with proprietary matching and predictive algorithms. These algorithms are evaluated in 25 real-time data parameters. The evaluation areas include location, time, interests, customer behavior and time and demographic data. This is achieved in order to give its mobile customers maximum propensity for post-conversion engagement.
To ensure that each client gains qualified customers and not mere installs, YouAppi begins each client relationship by identifying the client’s Key Performance Indicators (KPIs) – whether it’s time spent on site, number of articles read or the number of items placed in the shopping cart or purchased. Once the KPIs have been defined, the campaign can be launched and continuously analyzed and optimized to ensure that OneRun™ delivers profitable customers, and not just installs.
OneRun is capable of producing conversion rates that average 10% for new prospects and 30% for returning customers. The OneRun™ Mobile Customer Acquisition Solution is focused on Post-Campaign Conversion. YouAppi's OneRun solution has three offerings which include SmartApp™, SmartStore™ and DirectRun™.
Through using YouAppi's OneRun solution, a mobile marketer in the financial services category was able to reduce the Cost Per Acquisition (CPA) by 68% after YouAppi created a branded native mobile content experience and leveraged the company’s content matching algorithm in conjunction with predictive analytics and demographic / behavioral data.
YouAppi’s site ecosystem recommendation platform and true native mobile app is the only mobile customer acquisition solution which puts focus on post conversion performance. This type of focus ensures higher customer lifetime value (LTV). The OneRun™ platform is the company’s underlying recommendation engine. Using the OneRun™ platform is predicted to produce the highest LTV for its users.