Wild River enters mobile gaming market

EuroVideo Medien GmbH and its new gaming label Wild River have announced three new games for smartphones and tablets in one fell swoop. With FIRE, Knitterbande and Ghost Tappers, the company is publishing three new titles from three different genres, intending to reach a wide audience with its new video game branch as detailed in the business strategy revealed in January. All three games have been developed in Germany and are showcasing the quality and variety of German games.

“The mobile market is a cornerstone of our publishing strategy,” Marc Wardenga, Head of Games at Wild River, explains. “But of course we know that we’re not going to conquer the most fiercely competitive gaming market in the world overnight. We are deliberately launching with a diversified portfolio, both because it gives us the opportunity to learn a lot and because it allows us to show the level of quality people can expect from us.”

These upcoming releases are only the first step towards building a high-quality portfolio that will grow to half a dozen titles by the end of the year.