Tapjoy Introduces Rich Media and Video Plus and Partnership with Celtra

Tapjoy has made several announcements this week including the introduction of a new product, Rich Media, which allows advertisers to create campaigns that offer a single ad unit to cohesively drive consumers from awareness, to consideration, to conversion and referral. Tapjoy’s new Video Plus service offers the opportunity for advertisers to boost video advertising capabilities including the ability to offer an adaptable branded end card to improve post-view conversions. Tapjoy has also announced a partnership with Celtra, a provider of rich media mobile advertising and analytics. The partnership will facilitate the creation of rich media campaigns offering ads that are compliant with the IAB Mobile Rich-media Ad Interface Definitions (MRAID) 2.0 to ensure compatibility with existing creative.