Social intelligence platform lands

Posted on Thursday, February 3, 2022 by BRITTANY HAINZINGER, Social Editor

Influencer marketing is no longer optional for brands, with virtually every sector, from finance to healthcare, reaping the benefits of partnering with content creators. Even in a pandemic, the global influencer marketing industry has more than doubled, from $5.6 billion in 2019 to over $13 billion in 2021. Nine out of 10 marketers rely on influencers regularly.

The problem is those very same marketers are lost when it comes to this burgeoning industry, explains Eric Dahan, Co-founder/CEO of Open Influence, the premier influencer agency in the United States, United Kingdom, and UAE. Current influencer marketing tools are mediocre at best, limited to a basic, tip-of-the-iceberg analysis of macroscopic industry trends.

Social intelligence platform Enter Go Prism

Enter Go Prism, the newly-launched proprietary social intelligence platform that is revolutionizing influencer marketing, allowing brands and agencies to better track influencer marketing industry trends and ultimately, make better investment decisions. Go Prism is powered by Open Influence, which facilitates influencer partnerships for over 1,000 of the world’s largest corporations (Disney, Google, Amazon, Meta, etc.) and has been among the Inc. 5000 Fastest Growing Companies in America for three years in a row.

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