Pre-travel shopping platform from InterLnkd and PLAY airlines

InterLnkd has teamed up with PLAY airlines to launch the carrier’s new pre-travel shopping platform, offering curated products to customers in both Europe and North America.

Announced at the World Aviation Festival, the partnership will see PLAY become the first airline to offer this functionality to North American travellers. Leveraging InterLnkd’s dynamic AI solution, the platform will give PLAY customers access to a specially curated selection of fashion, beauty, and essential products for their upcoming vacations.

Pre-travel shopping platform from InterLnkd and PLAY airlines

In Europe, travellers will be able to browse an extensive range of products from high-end labels to household names including Marks & Spencer, WHSmith, Selfridges, Harvey Nichols, and Asos. Meanwhile, the North American platform will feature top US brands including Bloomingdale’s and CVS.

Sonja Arnórsdóttir, Chief Commercial Officer of PLAY airlines, said: "Our new e-commerce platform, powered by InterLnkd, will bring a new level of convenience to our passengers. Being the first airline to offer this service to US customers underscores our commitment to innovation and enhancing the travel experience. We’re confident this new feature will add real value to travellers looking to stock up on vacation essentials before heading to Iceland or across the Atlantic."

Barry Klipp, CEO of InterLnkd, added: "Our collaboration with PLAY airlines marks a major step for InterLnkd, as their passengers will be among the first in North America to benefit from our curated shopping experience. With our intelligent matching engine, PLAY can easily tap into its customers’ post-booking shopping habits across both continents, all while earning a free revenue stream from the items their travellers want and need for their upcoming vacations."

The carrier’s new pre-travel shopping platform

InterLnkd, the travel industry’s intelligent shopping mall partner, has teamed up with PLAY airlines to launch the carrier’s new pre-travel shopping platform, offering curated products to customers in both Europe and North America. Leveraging InterLnkd’s dynamic AI solution, the platform will give PLAY customers access to a specially curated selection of fashion, beauty, and essential products for their upcoming vacations.

The new e-commerce platform, which offers more than 20,000 high street, luxury and premium brands, will seamlessly integrate into PLAY’s post-booking process, enabling the airline to generate incremental revenue from its customers’ purchases.

The agreement builds on InterLnkd’s recent successes, including raising £1 million in seed funding and forming strategic partnerships with leading travel brands such as Wizz Air and Thomas Cook.

"We saw several improvements in September despite the decline in passenger numbers. Our load factor increased by 2.3 percentage points, and our share of the local market continues to grow year over year. The summer posed challenges for our transatlantic connecting routes due to the significant increase in direct flights by other airlines. However, with adjustments to our North American routes and a favorable market outlook with reduced capacity, we expect our forward unit revenue to gain positive momentum in the coming months.

We’ve been adding more leisure destinations to our network, and we are optimistic that the new routes will yield positive results next year. As mentioned before, we’ve reduced capacity on North American routes to focus more on leisure destinations, which have shown better performance.

Our operations team continues to deliver exceptional on-time performance, once again making PLAY the most punctual major airline operating out of Keflavík International Airport. We take great pride in this achievement and remain committed to maintaining our airline’s punctual performance," said Einar Örn Ólafsson, CEO of PLAY.