New Relic’s
Insights is a real-time analytics platform that collects, stores and presents data directly from software, and transforms the data into insights about customers, applications and the business.
Delivered as a cloud-based software-as-a-service (SaaS) offering and using New Relic’s Big Data database platform, New Relic Insights allows app developers and business users to make ad hoc and iterative queries across trillions of events and metrics and get answers in seconds.
The Insights platform provides the ability to:
-Collect data about software, customers and business directly from the software using New Relic’s intelligent agents.
-Store volumes of data in New Relic’s super-cluster and take advantage of a custom-built database to query billions of metrics in seconds.
-Present visualizations and dashboards immediately with the New Relic Query Language (NRQL), a simple SQL-like language that automatically generates data visualizations.
Practical uses of the Insights platform
Product Management – Make a query about the adoption of new product features that were recently launched, determine which customers are actually using the features to enable actions and next-steps.
Marketing – Find out if the new marketing campaign is a homerun or a strikeout in real-time. If it’s a homerun – spend more. If it’s a strikeout, kill the campaign before the budget is blown.
Sales – Track customers’ experiences and product usage during a free trial. Immediate insight into key stakeholders and issues that they might have with the product.
Customer Loyalty and Support – Manage customer engagement and happiness through each click of their mouse. Understand why a customer makes a call to support before they make the call.
Application Developers and IT Operations – Track customer interactions with a site over the previous 10 minutes to find the root cause of a support issue that cannot be reproduced.