Launching your app is only one step on the way to being successful. Whether you’re a mobile first startup or an enterprise company just entering the mobile space, analytics are the key to discovering what works to achieve your goals through mobile.
But analytics alone won’t provide useful insights if not evaluated with an eye on your particular situation. Your app analytics should be structured based on your specific goals if you want to garner tailored, actionable insights that work for your unique needs.
I’ve seen a lot of information that discusses what types of analytics are available and every day the type and sheer volume of data grows exponentially. Having all that information at your fingertips is a good thing but can quickly become bad news if it starts to feel overwhelming. And if you don’t really pay attention to what the data is telling you, it can even have a serious negative financial impact.
Wouldn’t it be great if you had a manual that you could use to help create your customized analytics plan. Actually, there is one. Localytics has created a free
35 page workbook titled “How to Create the App Analytics Reports that You Need.”
Presented in an interactive format (including places to jot notes down as you go through each section), the workbook provides the fundamentals necessary to create analytics reports that will help your app succeed. By identifying and quantifying your measurement goals, including the key elements of your analytics, you will be able to read your data accurately with an eye to the results that mean the most.
This will enable you to make the right UI/UX changes, update your user acquisition campaigns and run smarter marketing. In the workbook Localytics provided lists, tables, and questionnaires to give you the tools to structure your analytics and garner the most accurate insights possible.
Each section includes:
- An interactive table to track your planning and data
- Sample insights you can achieve with each analytics report
- Additional resources on how to utilize your data
It’s a no-brainer that app analytics are hugely beneficial - when you know what to do with them. But if you’re not using your own goals and unique app attributes to frame your analytics, you’re not getting the best results. So
download the workbook and get started creating your individual mobile analytics blueprint.