Inneractive SSP Debuts Video in a Box for Mobile Publishers

Posted on Monday, September 16, 2013 by STUART PARKERSON, Global Sales

Inneractive has added to its SSP services with �Video in a Box,� allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties.

Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the current app. Mobile web publishers can monetize any app with video capabilities and connect to the mobile RTB exchange using a straightforward JavaScript tag.

The full screen video ads are compliant with Google�s recent terms and conditions changes, and skipping the ad is clear and simple. The 15 or 30 seconds video streams allow developers to provide advertisers with a target audience across app interstitials and track view completion, clicks, and engagement. Buyers can programmatically access the supply, bidding on a single impression or audience segmentation.

Video in a Box adds to Inneractive monetization platform is available in one SDK/API which includes programmatic buying, guaranteed delivery of large quantities of inventory, direct sales, real time bidding and mediation of remnant inventory with premium demand partners. It is available for iOS, Android or web apps.

More App Developer News

NIKKE 3.5 anniversary update livestream coming soon

New AI tool targets early dementia detection

Jentic launch gives AI agents api access

Experts warn ai-generated health content risks misinterpretation without human oversight

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

AccuWeather Launches ChatGPT Integration for Live Weather Updates

Stop Using Business Jargon: 5 Ways Buzzwords Damage Job Performance

IT spending rises as banks balance legacy and innovation

Tech hiring slumps as Software Developer job postings fall

AI is becoming more widespread in collaboration tools

FCC prohibits new foreign router models citing critical infrastructure risks

ChatGPT Carbon Footprint Matches 1.3 Million Cars Report Finds

Lens Launches MCP Server to Connect AI Coding Assistants with Kubernetes

Accelerating corporate ai investment returns

Enviromates tech startup launches global participation platform

Private Repository Secures the AI-driven Development Boom

UK Fintech Platform Enviromates Connects Projects Brands and Consumers

Env Zero and CloudQuery Announce Merger

How Industrial AI Is Transforming Operations in 2026

AI generated work from managers is damaging trust among employees

Foresight Secures $25M to Bridge Infrastructure Execution Gap

UNESCO AI initiatives driving sustainable development in Africa

What can you build with ChatGPT in 48 hours

env zero and CloudQuery merge

China is accelerating the next phase of AI