Inneractive SSP Debuts Video in a Box for Mobile Publishers

Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties.

Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the current app. Mobile web publishers can monetize any app with video capabilities and connect to the mobile RTB exchange using a straightforward JavaScript tag.

The full screen video ads are compliant with Google’s recent terms and conditions changes, and skipping the ad is clear and simple. The 15 or 30 seconds video streams allow developers to provide advertisers with a target audience across app interstitials and track view completion, clicks, and engagement. Buyers can programmatically access the supply, bidding on a single impression or audience segmentation.

Video in a Box adds to Inneractive monetization platform is available in one SDK/API which includes programmatic buying, guaranteed delivery of large quantities of inventory, direct sales, real time bidding and mediation of remnant inventory with premium demand partners. It is available for iOS, Android or web apps.