Google Introduces Tag Manager for Mobile Apps and Updated Analytics Services SDK

First announced at Google I/O, Tag Manager for mobile apps is now available. The free service allows developers to publish their apps and change analytics, remarketing and conversion tracking on the fly without updating the app. Developers can add tags to Android and iOS apps by including the Google Analytics Services SDK into their app. The SDK utilizes both Google Tag Manager and Google Analytics. In addition to supporting Google services such as AdWords, Tag Manager also supports custom and 3rd party tracking events using the custom tag. Using the Value Collection Macro developers can also generate server-side configurations and use them to build highly configurable apps.