Google Introduces Tag Manager for Mobile Apps and Updated Analytics Services SDK

Posted on Tuesday, August 20, 2013 by STUART PARKERSON, Global Sales

First announced at Google I/O, Tag Manager for mobile apps is now available. The free service allows developers to publish their apps and change analytics, remarketing and conversion tracking on the fly without updating the app. Developers can add tags to Android and iOS apps by including the Google Analytics Services SDK into their app. The SDK utilizes both Google Tag Manager and Google Analytics. In addition to supporting Google services such as AdWords, Tag Manager also supports custom and 3rd party tracking events using the custom tag. Using the Value Collection Macro developers can also generate server-side configurations and use them to build highly configurable apps.

More App Developer News

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

AccuWeather Launches ChatGPT Integration for Live Weather Updates

Stop Using Business Jargon: 5 Ways Buzzwords Damage Job Performance

IT spending rises as banks balance legacy and innovation

Tech hiring slumps as Software Developer job postings fall

AI is becoming more widespread in collaboration tools

FCC prohibits new foreign router models citing critical infrastructure risks

ChatGPT Carbon Footprint Matches 1.3 Million Cars Report Finds

Lens Launches MCP Server to Connect AI Coding Assistants with Kubernetes

Accelerating corporate ai investment returns

Enviromates tech startup launches global participation platform

Private Repository Secures the AI-driven Development Boom

UK Fintech Platform Enviromates Connects Projects Brands and Consumers

Env Zero and CloudQuery Announce Merger

How Industrial AI Is Transforming Operations in 2026

AI generated work from managers is damaging trust among employees

Foresight Secures $25M to Bridge Infrastructure Execution Gap

UNESCO AI initiatives driving sustainable development in Africa

What can you build with ChatGPT in 48 hours

env zero and CloudQuery merge

China is accelerating the next phase of AI

The Second Product: Scaling means rebuilding what you already shipped

Avocado Health introduces AI-Powered text coaching for parents

Gaming goes permanent as Pokemon tops global tattoo trends

Sinch introduces agentic conversations to power enterprise AI engagement