Do Android, iOS and Other Mobile Operating Systems No Longer Matter in Mobile

Posted on Tuesday, October 15, 2013 by STUART PARKERSON, Global Sales

VisionMobile’s Senior Business Analyst Stijn Schuermans and Strategy Director Michael Vakulenko are proposing just that possibility in an interesting blog post on the company’s website.

They will examine this and other changing mobile industry dynamics in their upcoming Mobile Innovation Economics workshop, which will take place in London on November 14 and 15.

In the post they opine in part, “Today, the smartphone competition is about ecosystems that connect app developers and users. OS technology alone cannot help you to win this battle. Operating systems are needed but by themselves they are a low-value component of ecosystems. Apart from the OS, the ecosystem value stack contains the app platform, taking care of the monetization, distribution and retailing of apps, as well as a tools ecosystem of 3rd party vendors (from analytics and push notifications to ad networks and cross-promotion networks). All of those things together create the value proposition to both users and developers on which ecosystems compete.”

They will examine this and other changing mobile industry dynamics in their upcoming Mobile Innovation Economics workshop, which will take place in London on November 14 and 15.

It’s an interesting blog read; check it out for yourself in the provided link.

 

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