One thing that we can all agree on is that there is no universal agreement on the best way to make money with an app.
You can go the upfront paid route, the freemium model with in-app purchases, the freemium model use advertising, or some hybrid approach. You can launch on iOS or Android or Amazon or Windows or some combination of those platforms. You can take on popular categories such as gaming or go a more esoteric route. You can stay in your home geographic territory or localize for far flung markets. And so on and so on.
I can tell you what I think, you can tell me what you think, but at the end of the day your specific situation will go a long way on how you create your monetization approach. My belief is any informed insight is helpful and I was pleased to see that Phunware has started an 11-part series on how to successfully approach app monetization.
The series actually will offer 12 articles - the first is a previous posted
article which provides an overview of the 11 steps you should take for mobile app monetization. The article series then goes in-depth with a separate article examining each of these steps.
The series officially kicks off with the first article, “How to Monetize Your App, Part 1: Start with Strategy” which examines the three parts your strategy should consist of when determining your monetization approach. You can read the article
here.
The second
article, “How to Monetize Your App, Part 2: Freemium,” examines the freemium model including why freemium works and how to determine your options in creating a freemium monetization plan.
More articles will be made available in the coming weeks and we’ll keep you posted as new articles in the series are available.