Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
UX designers losing research from social distancing
Thursday, November 18, 2021 by Joy Wong Daniels
In product research and design circles, a contextual inquiry is a fancy term for doing research in a user’s natural environment while they go about their typical activities. It’s an essential research methodology product designers and user experience designers rely on, a type of field study that involves in-depth interviews and observations with a small samp...
Mobile app growth and revenue to remain strong in 2021
Tuesday, January 5, 2021 by Richard Harris
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...
Plectica LLC launches VideoKit for developers
Wednesday, November 11, 2020 by Brittany Hainzinger
Plectica LLC introduced VideoKit, a developer tool that provides a fast and easy way to embed flexible video features into any software product or service, including custom apps built for virtual events, multiplayer games, remote work and other apps for collaboration and socializing.
Connecting and collaborating with others remotely - for work, school, or leisu...
Outbrain highlights shift in trust between social media and consumers
Wednesday, September 2, 2020 by Brittany Hainzinger
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments.
Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...
Density raises $51M from Kleiner Perkins to reopen buildings safely
Wednesday, July 29, 2020 by Brittany Hainzinger
Density announced it has successfully closed $51 million in Series C funding. The new funding round was led by Kleiner Perkins and includes 01 Advisors, Upfront Ventures, Founders Fund, Ludlow Ventures, Launch, DTA with participation from Alex Rodriguez, LPC Ventures, Julia and Kevin Hartz, Cyan and Scott Banister, and others. Kleiner Perkins Partner, Ilya Fushman,...
Businesses and end users experiencing app fatigue
Thursday, June 18, 2020 by Glenn Gruber
When I began drafting this article, it was before COVID-19 really took hold and spurred the “2 years of digital transformation in 2 months”, as Microsoft’s Satya Nadella has said. With that context, everything that I believed was amplified 100x. The lasting effects of the pandemic are going to change the way that many businesses operate, where we work ...
Why you should pace yourself with application modernization
Wednesday, June 17, 2020 by Snjezana Cvoro-Begovic
In business and in life, it’s natural to set goals. Like many of us, you probably establish goals based on what you can accomplish in the short term, while gauging what it will take in terms of resources, assets and time.
But you may also embrace the idea of stretch goals, which help with motivation and permission to be ambitious, sometimes enabling us to...
Increase in app development since start of COVID-19
Friday, May 29, 2020 by Brittany Hainzinger
Appy Pie observed a dramatic 198% increase in application development since the outset of the COVID-19 pandemic.
Since February 2020, Appy Pie has experienced a 198% jump in the number of total apps created and a 241% jump in the total app subscriptions. It is this believed that this increase is driven by two separate demands: 1) Companies that unexpectedly faced wor...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Developer survey report from HackerEarth
Monday, May 4, 2020 by Brittany Hainzinger
HackerEarth released its first-ever developer survey report titled “Behind the Code: HackerEarth Developer Survey 2020.” The report gives employers and recruiters a look into the minds and motivations of today’s most hard-to-recruit and highly coveted talent and provides developers with insights on upskilling and career development.
The survey resul...