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Developer news items we found relating to ads.txt
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
How Google is sharing a bigger piece of the subscription pie
Tuesday, November 28, 2017 by Alexian Chiavegato
In the past, some publishers expressed unease around the dynamics of their relationship with Google. Those publishers were concerned that in their partnership, Google’s dominant position meant that publishers were unfairly losing out on valuable ad revenue. But those attitudes might change soon: Google has announced new plans to launch a subscription partnership with pu...