Yahoo Flurry
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January 2017 Issue: Predictions, Interviews, and Insight!
Monday, January 2, 2017 by Richard Harris
Happy New Year, and welcome to 2017 everyone! The January 2017 issue of App Developer Magazine just hit the shelves, web, and mobile and can now be accessed.This "predictions for 2017" issue is loaded with all kinds of brain-food to help you get excited about what's in store for mobile, and software development in general for this year.Among the most common themes ...
Four Key Considerations to Get Past App Replacement
Wednesday, July 20, 2016 by Chris Klotzbach
Today, with over three million mobile apps available for consumers, app replacement - the deletion of an app due to alternative options - has become a major issue for developers looking to increase, let alone maintain, retention. In fact, according Yahoo’s research, nearly 50% of smartphone dominant users replace apps on a weekly basis. Furthermore, most apps are d...
Flurry's Insights on the "7 year itch" and What it Means to Developers
Wednesday, April 20, 2016 by Richard Harris
Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...
Yahoo Announces New Developer Tools at First Annual Mobile Developer Conference
Thursday, February 19, 2015 by Stuart Parkerson
During Yahoo’s Mobile Developer Conference in San Francisco, the company announced the launch of a new suite of products to help developers analyze, monetize, advertise and enhance their apps. These solutions combine technology and data from Yahoo, Flurry (purchased in August 2014) and BrightRoll (purchased in December 2014).The new Yahoo Mobile Developer Suite is built...
Yahoo Snaps Up Flurry’s Mobile App Ad Analytics and Monetization Platform
Wednesday, July 23, 2014 by Richard Harris
If you can’t beat them, buy them. And that’s what Yahoo has done by purchasing Flurry, which offers a mobile app analytics and ad network. The deal may strengthen Yahoo’s mobile presence, which it needs. While as much as half of Yahoo’s audience accesses the companies offerings on smart phones and tablets, the company has not made significant inroads in monetizing ...
