Vungle Platform
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Developer news items we found relating to Vungle Platform
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Vungle mobile video ads platform hits $300 million in annual revenue
Wednesday, February 15, 2017 by Richard Harris
Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...
Vungle announces Dynamic Templates
Thursday, November 3, 2016 by Richard Harris
Video ads are an effective way to drive revenue for a mobile app. But, keeping users happy is equally as important, as the number of active users an app has is directly tied to a developer’s ability to monetize. Low quality, poorly designed video ads that don’t perform have no place in an app but, unfortunately, they are all too common. eCPM suffers if video ads consist...
Vungle Releases New Programmatic Private Marketplace for App Advertising
Thursday, September 17, 2015 by Richard Harris
Vungle’s new Vungle Premium offers a programmatic private ad marketplace which provides the ability to advertise through apps based on an app’s rising or falling popularity. The new mobile app video advertising platform combines first and third-party data into a proprietary algorithm with in-house analysis to identify the top-performing apps among the 12,000 ...
