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Using Tiny Data to Engage Mobile App Users in Real Time

Tuesday, February 23, 2016 by Richard Harris

We recently visited with Djamel Agaoua, Senior Vice President, Cheetah Mobile/Cheetah Ad Platform, to discuss the concept of “tiny data,” and how the concept offers a unique opportunity to better engage mobile app users.ADM: What is tiny data?Agaoua: Tiny data is another way to look at big data. Big data doesn’t give us the whole picture; it’s really the tiny data that ...

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