What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
Why app modernization projects fail
Wednesday, August 10, 2022 by Richard Harris
Rafalin, the CEO, Chairman, and Co-Founder at vFunction, discusses the data results from the new vFunction survey that analyzed why app modernization projects fail from developers' and architects' points of view. Rafalin also goes over the major trends that you should prioritize when modernizing an application, the key elements of successful modernization a...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
CSHTML5 released to build HTML5 Apps with CSharp
Tuesday, February 27, 2018 by Christian Hargrave
C#/XAML for HTML5 just entered the last stage of development before its 1.0 milestone. Known as CSHTML5, this Visual Studio extension will be released by Userware on Feb 26 as a Release Candidate, providing developers with a new way to develop web apps.Developers are now able to use C# and XAML to write apps that run in the browser. Absolutely no knowledge of HTML5 or J...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Freemium app model remains best option for developers
Thursday, October 19, 2017 by Christian Hargrave
More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...
FileMaker not for dummies
Thursday, September 21, 2017 by Andy LeCates
Organizations large and small are looking for cost-effective alternatives that will provide the agility and productivity they need on the path to digitization. Hence the growing popularity of low-code and no-code development platforms. As more vendors come to market with these platforms, it can be tempting to dismiss these as "dumbed down" or amateur app development. Th...
ACT releases their State of the App Economy report
Friday, April 21, 2017 by Richard Harris
ACT | The App Association released its fifth edition “State of the App Economy” report, which provides a snapshot of the trends driving and defining the dynamic app ecosystem. Mobile apps are a component of nearly every enterprise and consumer-facing industry and have impacted every sector of the American economy, in every congressional district.“The app economy is part...
How to integrate business priorities into the DevOps process
Wednesday, March 8, 2017 by Anaud Ganpaul
The business case for enterprise mobile applications is in crisis. Enterprises increased their spend on mobile application development to more than 10% of their overall budgets in 2016, yet fewer than 1% of mobile apps are successful, according to research firm, Gartner.To address this disturbing trend, enterprises are re-envisioning their mobile application development...
5 tips for selling your app in international markets
Friday, January 6, 2017 by Jim Mansfield
What you should know when publishing an app that is targeted for a country outside of the United States.Apps are about as global as the Internet itself, and any successful app developer is smart to look beyond borders for new growth. After all, developers are always on the lookout for new users, particularly high quality and engaged users. They’re also trying to scale t...
Study Shows Companies Want Apps to Directly Impact Their Bottom Line
Tuesday, December 29, 2015 by Richard Harris
We recently visited with Mark Lorion, Chief Marketing Officer & Head of Product at Apperian, about the ramifications of the results of Apperian’s recently published the 2015 Enterprise Mobile App Trend Report, which analyzed nearly two million app deployments across hundreds of thousands of enterprise users.Lorion is the CMO and Head of Product, whose responsibility...
The App Features That Draw the Most Advertising Dollars Are...
Wednesday, October 7, 2015 by Josh Speyer
The good news for app developers is that, as the dollars continue to flow toward mobile and away from traditional mediums, there is plenty of ad spend to spread around. There are many app developers reaping the rewards of the mobile advertising boom, though not all who enter the market are able to monetize their creation in any significant way (or at all.) What sep...
Microsoft Provides Sample Features and APIs for Universal Windows Apps
Wednesday, September 30, 2015 by Stuart Parkerson
To help developers learn app development for the Universal Windows Platform (UWP), Microsoft has made available a growing samples collection on GitHub. These samples can be used to learn about specific UWP features and APIs and as a source of working code that can be copied and pasted into projects.The samples include API and feature demos as well as some small but comp...
Targeting Your Way to Successful App User Acquisition
Tuesday, August 25, 2015 by Maggie Mesa
“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...
How to Utilize Marketing Automation for Your App
Tuesday, May 19, 2015 by Stuart Parkerson
App marketing automation is not automated marketing for your app. Instead, it is a process that helps you to scale your efforts providing the ability to run customized campaigns to your users.The key to successful app marketing automation is to personalize your automation strategies to cater to different user segments – at scale - providing messages they’ll want to inte...
Don't Use the Same App User Engagement Strategies from Last Year
Saturday, February 14, 2015 by Stuart Parkerson
One thing we learned in 2014 is that the app reigns supreme. Time spent in mobile apps now far outweighs time spent on the mobile web. The fact that there are 1.2 million apps in the Apple App Store alone means that you have a lot of competition if you want to be one of the 25 apps the average person has on their mobile device. And if you’re lucky enough to be one ...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Crystal Ball Predictions for Mobile App Marketing in 2015
Wednesday, December 10, 2014 by Stuart Parkerson
It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at Localytics are one step ahead of us on the app marketing front, as they have already created an in-depth report, “State of the App: 2014 Review & 2015 Predictions” which includes their predictions on what will impact app marketin...
A Fast App is a Successful App: Tips for Developing Enterprise Mobile Apps that Don’t Leave Employees Waiting
Tuesday, November 11, 2014 by Mark Kirstein
When we listen to the criteria enterprise users take into account when judging the quality of the mobile apps they use, we hear two more often than others: app speed and app responsiveness. Nowadays no one likes to wait (or, perhaps more accurately, nowadays we don’t tolerate waiting). When users see the message “waiting for download” pumping the brakes on their product...
Appnext Introduces Self Serve Mobile App Advertising Platform Offering a Cost Per Install (CPI) Bidding Basis
Friday, November 7, 2014 by Richard Harris
The Appnext is introducing a self-serve advertising platform to offer developers and publishers a marketplace that operates on a Cost-Per-Install (CPI) bidding basis, allowing app advertisers to place direct CPI bids on specific publisher sources. The Appnext mobile self-serve platform enables the ability for developers and marketers to know precisely where their a...
Are You a Rookie, Expert, or Simply the Most Interesting App Marketing Expert in the World
Wednesday, July 30, 2014 by Stuart Parkerson
The most interesting app marketing expert in the world? Nope, that would not be me, but for a second I had you thinking of a suave, debonair developer about town, effortlessly flowing push notifications from their fingertips, all while surrounded by a bevy of beautiful people in the most exotic places you can imagine. What made me think of that? A recent phot...
An Easy Way for Mobile Developers to See How Users Engage with an App
Wednesday, July 23, 2014 by Stuart Parkerson
One of the mainstays of testing for the toy industry is to get a child or a group of children in a room and watch them play with a toy. Company representatives watch the kids to see how they interact with the toy and take this information to make updates and improve their product.If only it was so easy for mobile development. Wouldn’t it be great if you could sit with a...
Why You Should Get Your App Endorsed By a Mommy Blogger
Thursday, June 19, 2014 by Artyom Dogtiev
You may not realize it, but - on average - you encounter product endorsements a couple times each day. Watching TV, walking by into your local mall, launching the Facebook app on your smartphone - these are all places where consumers intersect with product endorsements.
The concept behind product endorsements is an age old one: Using the celebrity of an individual to...
Ten Steps To Guarantee Smooth App Publishing
Saturday, June 7, 2014 by Eran Kinsbruner
As mobile applications have become a necessity for organizations to keep connected with end users and provide access to customer support, it is now more important than ever for DevOps teams to deliver top quality mobile apps at an increasingly rapid pace. With the demand for constant information, consumers expect applications to be up and running in a matter of da...
The Right Way to Invest in the Mobile Market
Friday, April 18, 2014 by Artyom Dogtiev
Be it a tablet, smartphone or that new-fangled wearable tech, mobile is where it’s at. This statement is supported by the fact that in 2013 worldwide shipping of PCs and laptops declined by a record 6.9% (Gartner, 2014). As such, it’s not surprising that there is a huge move by investors towards the mobile market.But, before you run out and buy stock in a nascent mobile...
Appurify Launches Appurify Mobile Platform (AMP) – the First Ever Solution to Optimize Both Quality and Performance of Mobile Apps and Websites
Tuesday, February 4, 2014 by Richard Harris
AMP
Allows Developers to Test the Quality and Performance of Mobile Apps and
Websites Pre-Release, On Any Platform and Device, At ScaleAppurify, offering a unique approach to mobile performance optimization today
announces the Appurify Mobile Platform (AMP). Appurify is the first solution of
its kind that allows developers to immedi...
Easier to Do: Find Bigfoot or Develop the Next Million Dollar App
Wednesday, October 9, 2013 by Richard Harris
I was talking with our Publisher about a developer he knows that is a genuine, dyed in the wool Bigfoot hunter. If there is a sighting within 500 miles, he's off to check it out. Of course he's never seen Bigfoot, but he's been close (he thinks) plenty of times! It's exciting as a developer to think of the prospect of making a piece of software that can be distributed o...
App Marketing 101 Crush the Competition and Rule the App Store
Wednesday, October 2, 2013 by Matt Palmer
When you’re wrapped up withwriting code or testing your appone last time, thinking about marketingit might be the last thing inyour mind. After all, building anapp is a big accomplishment.But it is just step one on yourpath to achieving your goals.Whether you’re building an appbusiness or just want more peopleto buy your game, there are manypowerful marketing tactics yo...
Zumobi Publishes App Developer Promotion & Monetization Best Practices Playbook
Wednesday, August 21, 2013 by Richard Harris
Zumobi has released a new white paper, “App Promotion & Monetization Best Practices Playbook.” The in-house study provides a best practices and findings based on successful app monetization and promotion strategies of top brands including NBC News and Popular Science.
The study provides some interesting insights on marketing effectiveness. For example, t...
App Developer News Weekly Roundup for The Week of August 9th, 2013
Saturday, August 10, 2013 by Richard Harris
From the Editors DeskHello everyone! It's been a great week in mobile and we've got lots to share with you! The August issue is here officially so be sure and check it out if you haven't already. We have been getting alot of great feedback from the developer community and it's much appreciated! Top Stories for the week of 8/10/2013Easier to Do: Find Bigfo...
Microsoft Encourages Windows Phone App Developers with App Builder Rewards Program
Thursday, August 8, 2013 by Stuart Parkerson
Microsoft has taken a page from some of the most successful app companies by setting up a reward system that encourages app developers to reach goals to cash in on prizes.Dubbed the “App Builder Rewards” program, Microsoft has set up “quests” where developers earn points for doing certain things or completing objectives. Signing up gets 1,000 points. You get 1,000 ...
A Roadmap to App Success
Thursday, April 4, 2013 by Richard Harris
If you are a left brained person and don't need visual stimulation to learn, turn away! But if you are right brained (like me) and love staring at infographics I got one for you to gaze into! The folks over at AppsGeyser have created a roadmap to a successful app and it's a dandy!"An app is a success if it is downloaded and used frequently and can earn the app maker mon...
