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Developer news items we found relating to Rewarded Videos

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Mobile rewarded ads help increase IAP spends shows study

Mobile rewarded ads help increase IAP spends shows study

Tuesday, August 01, 2017 by

Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...
Reward videos for mobile ads payoff the best says Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy

Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
ironSource now includes AdMob in their mediation network

ironSource now includes AdMob in their mediation network

Tuesday, March 07, 2017 by

ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...
Being smart about competitor mobile ads could increase your eCPM

Being smart about competitor mobile ads could increase your eCPM

Monday, January 09, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a...
SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber

SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber

Thursday, July 24, 2014 by

SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...

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