OneSignal to delete inactive app users by October 31st unless you pay
Thursday, October 12, 2023 by Richard Harris
OneSignal, a company that provides a push notification service for mobile and web applications, just announced they are going to start deleting subscribers that are in-active for over 18 months unless you choose a paid subscription plan.
In an email to developers, they said: "If you'd like to retain all your push subscriptions (players), you can upgrade...
Using Conversational Analytics to forecast mobile subscriber growth
Thursday, February 21, 2019 by Christian Hargrave
Vibes announced Conversational Analytics, a new Natural Language Processing (NLP) solution to extract deep consumer insights from the unstructured messaging content in the high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connecti...
OneRun platform now includes app reengagement
Tuesday, February 21, 2017 by Richard Harris
YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
Pyze is leveling the playing field so mobile and web app publishers can compete
Thursday, December 15, 2016 by Richard Harris
While mobile channels constituted over $1 billion in 2016 Black Friday retail sales and web channels over double this amount in revenue, one company looks to aide users in harnessing that market potential in a whole new way.Pyze is an intelligence and marketing platform that enables mobile and web app publishers the ability to organically grow users by automating and pe...
App Marketers Will Lose up to $100 Million in 2016 Because of Fraud
Friday, September 23, 2016 by Richard Harris
AppsFlyer has released new data forecasting that app marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud - as well as revealing the countries that have the highest rates of this type of ad fraud. The study’s findings are based on the company’s new anti-fraud technology, called DeviceRank, which also just la...
5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
Swrve Launches New Mobile Messaging Functionally for App Marketing
Monday, September 28, 2015 by Richard Harris
Swrve has launched a new Integrated Personalization Engine which provides the ability to build an individual relationship with app users through the delivery of mobile messaging campaigns and content to customers based on their unique behavior and attributes.The Integrated Personalization Engine allows developers to customize contextual messages targeted to individual u...
Medialets Launches Servo Total Attribution Attribution and Monetization Platform
Wednesday, August 20, 2014 by Richard Harris
Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...
The Ultimate Guide to App User Engagement
Monday, June 16, 2014 by Stuart Parkerson
The Facts: More than 50 percent of Americans own a smartphone; 800 apps are downloaded every second from the Apple App Store; US smartphones have an average of 41 apps installed - a 32% jump from last year. And nearly 22 percent are never used more than once.Sure, you need a great app with compelling, useful, entertaining & informative features & content. B...
URX Launches omnilinks Platform for Deeplinking Apps
Wednesday, April 30, 2014 by Stuart Parkerson
URX has launched its omnilinks platform for linking content across media. The platform helps developers bring deeplinks to their app and drive traffic.Omnilinks allows anyone to create a smart link that sends a user to a destination, whether this is in an app or on a mobile site. Any developer whose app is accessible by URIs and whose HTML pages contain U...
Kontagent and PlayHaven Are No More: Merger is Now Named “Upsight” Offering Analytics and Marketing for App Developers
Tuesday, March 18, 2014 by Richard Harris
The merger between Kontagent and PlayHaven is now officially complete with the two combined companies rebranding under the name Upsight. The new company is offering an analytics and marketing platform for app developers with an integrated product including one dashboard and one SDK with a number of new features. According to a reelase, “Kon...
Facebook Add App Ads for Mobile User Engagement and Conversion
Thursday, December 26, 2013 by Richard Harris
Facebook has released three new updates to make it even easier to create mobile app ads, reach existing users, and drive people back into an app.
Developers can now create mobile app ads for engagement and conversion from Facebook’s Ads Create tool, offering a simpler way to set up engagement campaigns (to roll out the week of Christmas). Developers will still hav...
Sponsorpay Launches Rewarded Video Mediation Solution
Saturday, August 3, 2013 by Stuart Parkerson
Sponsorpay has launched its integrated mobile rewarded video mediation solution as part of its Mediation Platform introduced. The new services allows developers to integrate and manage video ads from providers for enhance fill-rates and eCPMs. The new program mediates performance advertising, app install, video and engagement campaigns from over 50 agencies, DSPs a...
