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Over 20 Percent of People Now Use a Mobile Ad Blocker Says PageFair

Tuesday, May 31, 2016 by Stuart Parkerson

A new PageFair report estimates that as of March 2016, 419 million people, or 22% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. The report titled “Adblocking Goes Mobile” by PageFair was produced with app intelligence firm Priori Data. The report also suggest that mobile adblocking grew by 90% globally in 2015 and mobile users are...

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