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Turning Viral Apps into Sustainable Businesses

Wednesday, February 10, 2016 by Joao Filipe Santos

You just built your first viral app. It's shooting up the app store rankings and it's racking up downloads. But what comes next?Bridging the gap from app-of-the-moment to a truly sustainable app and business requires insight and strategy. With many viral apps, usage peaks quickly, then fades, giving developers a small window to engage users.Based in Beijing, China, Mome...

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