Mobile eCPM

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Mobile reward videos showed consistently high eCPM in 2016

Friday, February 17, 2017 by Richard Harris

ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...

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