Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
Mobile marketing during the COVID-19 pandemic
Thursday, August 27, 2020 by Brittany Hainzinger
The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...
Testing your app for the holidays
Tuesday, November 27, 2018 by Eran Kinsbruner
It’s almost the most wonderful time of the year and retailers of all sizes have already been busy preparing - and in some cases bracing - for the upcoming surge in traffic that is expected to hit their websites and mobile shopping apps this holiday season. Salesforce is predicting that mobile devices will drive 68 percent of all holiday shopping traffic this year,...
Wayfair CTO on experimentation at scale
Tuesday, August 28, 2018 by John Mulliken
Fans of street art will recognize the work of Shepard Fairey, the artist whose depiction of Andre the Giant made waves in 1989. His most iconic work is his portrayal of Barack Obama as “Hope,” which dominated the 2008 U.S. presidential campaign and propelled his artistic endeavors into mainstream scrutiny.
Fairey was an early believer in the power of scal...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
PacketZoom Increasing the network performance for apps in Asia
Thursday, November 16, 2017 by Richard Harris
PacketZoom, the company re-defining mobile application performance through in-app mobile networking technology, announced today that several mobile applications in Asia have used its app acceleration technology to significantly increase app performance. Apps from Sephora, Inshorts and Netmeds reported speed increases of up to 2x and disconnection rate decreases of over ...
Analysis reveals app push notifications increase spending by 16 percent
Tuesday, August 29, 2017 by Richard Harris
Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...
Why Texas Humor selected the Shopgate mobile commerce platform
Thursday, July 20, 2017 by Richard Harris
Shopgate has announced Texas Humor, a clothing brand that emphasizes Texas pride, selected their mobile commerce platform solution to develop an enhanced mobile shopping application for its customer base. The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobi...
XRite launches ColorEye app for perfect color matching
Wednesday, July 12, 2017 by Richard Harris
X-Rite Incorporated, a provider of color science and technology, and its subsidiary Pantone LLC, announced the launch of Color-Eye, a solution that brings accurate color measurement to smartphones and ecommerce applications. Color-Eye uses a smartphone and a color calibration card to help consumers shop for new items that match or complement the color of items they have...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Christian Hargrave
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
Mobile language localization now available from Smartling
Thursday, February 2, 2017 by Christian Hargrave
Smartling, a global language translation and content localization solutions company, has announced the widespread availability of its proprietary Mobile Delivery Network, building on the company’s comprehensive Mobile Localization Solution. The Smartling Mobile Delivery Network solves what traditionally has been a problematic interdependency between mobile app rele...
Stopping the crashes inside your app
Wednesday, December 7, 2016 by Hannah Levenson
If you are a mobile app developer (and we'll take a wild guess and say you probably are, or are at least linked to the industry in some way), then your apps have most likely been downloaded, used a bit – crashed – and then users deleted it.We can confidently say this is the norm for many apps because:Various market studies (like this one from Crittercism) ha...
Shopping apps that target women will see better profits says new report
Wednesday, October 12, 2016 by Richard Harris
Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...
Amazon Paying Android Developers on Per Minute User Basis
Friday, August 28, 2015 by Richard Harris
Amazon has launched the Amazon Underground which offers a new monetization model for developers, paying them on a per-minute-played basis in exchange for the developer waiving normal download or in-app fees. The pitch is the opportunity for a publisher to have guaranteed revenue for every Android user. Any developer can submit their app to be included in the progra...
AppDynamics Offers Developers a Freemium Version Its Mobile App Behavioral Analytics Platform
Wednesday, October 1, 2014 by Richard Harris
AppDynamics is releasing a self-service freemium version of its Mobile Real-User Monitoring (RUM), a solution for collecting mobile application behavioral analytics and managing the 24/7 performance of mobile applications in real time. After 15 days free use of the full featured trial product, the mobile crash analytics capabilities remain free forever, with a data rete...
Macy's Store To Be One Of the First Retailers To Support Apple Pay
Wednesday, September 17, 2014 by Stuart Parkerson
Macy’s recent announcement that Apple Pay and iBeacon technology are a primary part of its marketing stratagy is just another example of how Apple is setting itself up to dominate the mobile e-commerce payment landscape.The Macy’s announcement outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attra...
71 percent of App Users Don’t Want to be Tracked by iBeacon or Receive In Store Push Modifications
Monday, May 19, 2014 by Stuart Parkerson
Retale, a shopping based platform that aggregates weekly circulars from over 60 retailers, has released a report showing that 71% of mobile app users indicate they don’t like the idea of being tracked into a store via their smartphones and 56% say they are not interested in receiving push notifications while shopping.The survey asked more than 3,000 iOS and Android user...
Mobile Commerce Primer Provides Tips for Enterprise App Development
Wednesday, April 2, 2014 by Richard Harris
A mobile enterprise app is more than a piece of software; it is an extension of a company’s image. From a mobile commerce perspective, it can literally make or break a company as consumer shopping patterns shift to mobile. A new resource to help better understand how to approach mobile commerce is now available from Mobstac titled ‘The Ultimate Mobile Com...
App Developers Winners in Mobile Holiday Shopping Movement
Wednesday, December 11, 2013 by Richard Harris
App developers have a lot to smile about this holiday shopping season, according to analysis of data by mobile analytics provider Mobidia.
In yet another report on the power of this holiday season’s mobile shopping activity, Mobidia’s analysis of data gathered over the biggest buying day of the year, Black Friday, clearly demonstrates a growing reliance on and usa...
