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Developer news items we found relating to Mobile Ads

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AR mobile ads for games launched by ironSource

AR mobile ads for games launched by ironSource

Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...
App monetization and choosing the right partner

App monetization and choosing the right partner

Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
Glispa acquires justAd to provide a better ad experience

Glispa acquires justAd to provide a better ad experience

Thursday, September 14, 2017 by

Glispa Global Group has announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome,”...
A guide to monetizing apps using mobile native advertising

A guide to monetizing apps using mobile native advertising

Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch

Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch

Tuesday, June 20, 2017 by

Tapjoy has announced a partnership with Atari, one of the world's most recognized publishers and producers of interactive entertainment, to make Tapjoy one of the first providers of rewarded advertisements in Atari’s mobile games. Players of Atari’s RollerCoaster Tycoon Touch can now earn free in-app coins by watching videos and engaging with other types of ads from Tap...
Reward videos for mobile ads payoff the best says Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy

Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
Mobile video ads install the most apps new survey says

Mobile video ads install the most apps new survey says

Wednesday, May 31, 2017 by

AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...
Insights on push alert frequency to improve new app user retention

Insights on push alert frequency to improve new app user retention

Monday, March 27, 2017 by

Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...
Tips for success in today's app market: A chat with Sean Galligan of Yahoo

Tips for success in today's app market: A chat with Sean Galligan of Yahoo

Wednesday, March 01, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...
Mobile app advertising is killing adult usage

Mobile app advertising is killing adult usage

Saturday, February 18, 2017 by

63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm. Users are up to four times more likely to favor apps collecting mobile usage statist...
Stopping mobile ad fraud

Stopping mobile ad fraud

Sunday, February 12, 2017 by

ClicksMob just released a data report that gives key insights into the $8.2 billion ad fraud problem by analyzing data collected throughout 2016. In the report they address not only the surface problem of the billions of wasted cash but they go on to talk about how all of this fraud is actually tainting a lot of mobile marketing analytics with "dirty data." As...
UCaaS adoption gaining ground as enterprises turning to the cloud

UCaaS adoption gaining ground as enterprises turning to the cloud

Tuesday, February 07, 2017 by

More than half (51%) of businesses are expected to adopt cloud Unified Communications (UCaaS/Hosted PBX) by 2020, surpassing premise-based PBX as businesses of all sizes shift to the cloud for unified communications, team collaboration and contact center services, according to the 2nd Annual BroadSoft, Inc. survey of global telecom providers and industry leaders.The Bro...
New study finds consumers prefer opting-in to mobile ads

New study finds consumers prefer opting-in to mobile ads

Wednesday, January 18, 2017 by

Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...
Check intrusive ads at the door: How app marketers can use native

Check intrusive ads at the door: How app marketers can use native

Monday, January 16, 2017 by

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...
Android ad revenue beats iOS for the first time in new report from Smaato

Android ad revenue beats iOS for the first time in new report from Smaato

Thursday, January 12, 2017 by

As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...
Being smart about competitor mobile ads could increase your eCPM

Being smart about competitor mobile ads could increase your eCPM

Monday, January 09, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a...
Blockchain, IoT, chatbots, and connected finance: Built.io predicts 2017

Blockchain, IoT, chatbots, and connected finance: Built.io predicts 2017

Saturday, December 31, 2016 by

Blockchain will play an integral role in improving IoT securityIn 2016 we saw multiple hacks and data breaches, including the massive DNS attack that caused widespread internet outages. This latest attack was a wakeup call to start thinking about security in terms of the Internet of Things (IoT). Because of that, in the next year we’ll start to see more securi...
Pegasus Network Inc launches WeShare WiFi SDK

Pegasus Network Inc launches WeShare WiFi SDK

Wednesday, December 21, 2016 by

As advertising space becomes more and more saturated with content, a glaring problem emerges from the success. User's are becoming more and more inundated with streams of traditional advertising causing them to become increasingly desensitized to the messages being conveyed. This drop in interactivity can cause a drag on user acquisition costs and retention rates in the...
Native mobile ads outperform all other mobile ad units says new report

Native mobile ads outperform all other mobile ad units says new report

Saturday, December 10, 2016 by

YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
5 app monetization strategies to remember in 2016

5 app monetization strategies to remember in 2016

Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
CrossInstall Chats With Us About Playable Ads for Mobile Apps

CrossInstall Chats With Us About Playable Ads for Mobile Apps

Wednesday, September 28, 2016 by

We recently had a conversation with Jeff Marshall at CrossInstall to talk about how the company provides a unique approach to mobile advertising. CrossInstall’s distinct approach combines the playable mobile ads it creates with a programmatic, performance based bidder to ensure the ads hit the right audience. With clients such as SGN, PuzzleSocial, Big Fish Games, among...
DashBid Launches Multi-platform 360-Degree Video Ad Unit for VR

DashBid Launches Multi-platform 360-Degree Video Ad Unit for VR

Tuesday, September 27, 2016 by

DashBid has released  DashBid360, the first 360-degree video ad unit that runs on almost all platforms and screens.DashBid360 ads provide immersive, interactive video experiences. Users simply move their mobile device or mouse to view the advertising from every angle.Sales of virtual reality equipment are forecasted to top $1 billion this year and reach $21 billion...
ironSource Launches Ad Engagement Intelligence to Help Improve Engagement

ironSource Launches Ad Engagement Intelligence to Help Improve Engagement

Friday, September 23, 2016 by

ironSource has released a major feature for its Mediation Platform, adding ‘User-level Analytics’, advanced ‘Frequency Capping,’ and ‘Delivery Pacing’ tools to their Ad Placement Technology. Developers will now have the ability to see in-depth user-level ad engagement, and make optimal placement and pacing customizations to impro...
What OtherLevels Says Can Boost Engagement and Retention of Your Software

What OtherLevels Says Can Boost Engagement and Retention of Your Software

Thursday, September 22, 2016 by

Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....
Leadbolt Opens India Office in Bangalore

Leadbolt Opens India Office in Bangalore

Monday, September 19, 2016 by

Leadbolt is opening offices in Bangalore (Bangaluru), aka the Silicon Valley of India. Leadbolt’s presence in India adds to the company’s global footprint with its headquarters in Sydney, Australia and locales in Los Angeles and Beijing. According to research by marketing intelligence firm IDC, India represents rapid growth in the number of smartphone users in the ...
MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud

MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud

Thursday, August 11, 2016 by

MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...
Google Play, Mobile Ads and Ad-Blocking: The Macro View

Google Play, Mobile Ads and Ad-Blocking: The Macro View

Tuesday, July 19, 2016 by

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...
Why China Has a 1000 Percent Increase in Mobile Ad Spending

Why China Has a 1000 Percent Increase in Mobile Ad Spending

Tuesday, July 05, 2016 by

Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...
Mobile Advertising Has Never Been About the Consumer Until Now

Mobile Advertising Has Never Been About the Consumer Until Now

Tuesday, July 05, 2016 by

The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch point of our digital lives. What’s more, this closing of the gap between brands and customers has primarily been billed ...
The Challenges Of Monetizing In App Mobile Ads

The Challenges Of Monetizing In App Mobile Ads

Monday, June 06, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
Over 20 Percent of People Now Use a Mobile Ad Blocker Says PageFair

Over 20 Percent of People Now Use a Mobile Ad Blocker Says PageFair

Tuesday, May 31, 2016 by

A new PageFair report estimates that as of March 2016, 419 million people, or 22% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. The report titled “Adblocking Goes Mobile” by PageFair was produced with app intelligence firm Priori Data. The report also suggest that mobile adblocking grew by 90% globally in 2015 and mobile users are...
Playable Mobile Ads with Rewards Platform Launched By mNectar

Playable Mobile Ads with Rewards Platform Launched By mNectar

Tuesday, April 26, 2016 by

App monetization provider mNectar has launched a rewarded playable mobile ad platform that encourages users to sample mobile games and apps without a download in exchange for perks. The rewarded playable ads compensate users for mobile ad engagement, allowing users the opportunity to opt-in and ‘test drive’ another game or app, and in the process, earn perks that l...
Using Tiny Data to Engage Mobile App Users in Real Time

Using Tiny Data to Engage Mobile App Users in Real Time

Tuesday, February 23, 2016 by

We recently visited with Djamel Agaoua, Senior Vice President, Cheetah Mobile/Cheetah Ad Platform, to discuss the concept of “tiny data,” and how the concept offers a unique opportunity to better engage mobile app users.ADM: What is tiny data?Agaoua: Tiny data is another way to look at big data. Big data doesn’t give us the whole picture; it’s really the tiny data that ...
Leveraging Context-Driven Mobile Advertising to Drive User Engagement

Leveraging Context-Driven Mobile Advertising to Drive User Engagement

Monday, February 08, 2016 by

URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
New App Monetization Capabilities With Microsoft Universal Ad Client SDK

New App Monetization Capabilities With Microsoft Universal Ad Client SDK

Thursday, August 20, 2015 by

Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and  ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...
Amazon Guarantees App Developers $6 CPM for Interstitial Ads

Amazon Guarantees App Developers $6 CPM for Interstitial Ads

Wednesday, July 29, 2015 by

Amazon is now offering a guaranteed $6 CPM for interstitial ads for new app developers who integrate the Amazon Mobile Ads API for the first time. The Amazon Mobile Ads API is an in-app display advertising solution to monetize mobile apps and games across platforms, including phones and tablets on Android, iOS, and Fire. With the Amazon Mobile Ad Network, developer...
deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform

deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform

Tuesday, July 28, 2015 by

deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. It provides the ability to customize a player’s monetization experience by segmenting them into either ad responsive or IA...
What's Holding Back the Mobile Advertising Revolution?

What's Holding Back the Mobile Advertising Revolution?

Monday, July 27, 2015 by

While it may seem as though mobile rules our world today, it was only ten years ago that our phones were rudimentary devices. A decade is not such a long time.  Today smartphones and tablets have replaced PCs as the primary way most people get online, yet content creators and advertisers alike are still working out how to make mobile work best for them. They face i...
Mobile Users Place Their Advertising Value at $10.80 Per Minute

Mobile Users Place Their Advertising Value at $10.80 Per Minute

Monday, July 13, 2015 by

Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “What’s My Worth? 2015” which was conducted by Opinium Research and commissioned by Millennial Media, polling over 4,000 con...
Mobile Monetization: Three Key Considerations

Mobile Monetization: Three Key Considerations

Wednesday, May 27, 2015 by

Mobile is no longer an accessory, but an essential part of everyday life. Smartphone adoption rates are expected to triple over the next five years, meaning more than six billion people will own a smartphone by 2020. Global mobile internet spend has already overtaken other media platforms this year, so savvy businesses aren’t just ensuring they have a mobile app or webs...
Amazon Will Showcase How Game Developers Can Reach New Customers with Twitch at GDC

Amazon Will Showcase How Game Developers Can Reach New Customers with Twitch at GDC

Monday, February 23, 2015 by

At GDC Amazon Will Showcase How Game Developers Can Reach New Customers with TwitchAmazon is diving deep into the GDC experience as it showcases its Twitch platform, Amazon Mobile Ads API, AWS, and the Amazon App Store. This year’s GDC will provide Amazon with a big opportunity to promote the Twitch live video-game-streaming service as an opportunity for game developers...
Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity

Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity

Thursday, February 05, 2015 by

Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ...
Show Me the Money! A Look at the Profitable App Publishing Models

Show Me the Money! A Look at the Profitable App Publishing Models

Wednesday, February 04, 2015 by

The app explosion on mobile has been impressive. Smartphones have been adopted faster than any other technology in living memory. The leading platform, Android, boasts around 1.4 million apps in the Play Store, and Apple's iOS, in second place, is not far behind with 1.1 million apps. The potential opportunity is huge, but numbers don't tell the whole story. Prospe...
App Marketing: What Channels Will Be Most Effective in 2015?

App Marketing: What Channels Will Be Most Effective in 2015?

Thursday, January 29, 2015 by

At the beginning of each year we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” As a guy who has been a part of an app marketing agency for the last 5 years, I constantly ap...
Almost Half of All Advertising for Paid Search Spend Goes to Tablets and Smartphones

Almost Half of All Advertising for Paid Search Spend Goes to Tablets and Smartphones

Wednesday, January 21, 2015 by

Marin Software has announced that during the 2014 Q4 marketers directed 49% of their paid search budget to tablets and smartphones.These numbers were gleaned from a recent study by Marin Software analyzing search, display and social advertising trends in the U.S. It found that in Q4, 49% of paid search spend went to mobile ads, up from 42% in Q3.During Q4, Marin Softwar...
Revmob Reports Mobile App Installs Jump 250 Percent between November to January

Revmob Reports Mobile App Installs Jump 250 Percent between November to January

Tuesday, December 23, 2014 by

It's no secret that mobile gets a lot of attention around the holidays. From apps to devices everyone is either using their mobile, or buying something mobile. Revmob has released some data to show us all just how large the swing is, based on analytics they have collected from their network over the past 3 years.Overall they report that app downloads increase ...
Growth in Ad Tech Firms As Partnerships Spur With Mobile

Growth in Ad Tech Firms As Partnerships Spur With Mobile

Wednesday, December 10, 2014 by

An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
Happy Birthday SMS Messaging!

Happy Birthday SMS Messaging!

Thursday, December 04, 2014 by

December 3, 2014 is the anniversary for the first SMS text message ever sent. SMS was created in the 1980s and didn’t take off until user experience was improved in the later part of the 90s and early 2000s. It was developed as part of the GSM standard. The growth of SMS today is predicted to drive A2P (application-to-person) messaging for both users and enterprises bei...
So Many Mobile Ad Formats, What’s an App Developer to Do?

So Many Mobile Ad Formats, What’s an App Developer to Do?

Tuesday, October 21, 2014 by

Mobile advertising is continuing to explode and more and more big brand names are moving their ad budgets out of traditional media and into mobile. Its great news for developers and their apps in the marketplaces, however the folks on Madison Avenue are not going to let their creative juices fade away just because they are working on a small screen. They get the bi...
Study Shows CTR is Inaccurate to Measure Mobile App Advertising

Study Shows CTR is Inaccurate to Measure Mobile App Advertising

Monday, October 20, 2014 by

xAd recently released part one of its 2014 mobile ad measurement study, Defining Benchmarks for Mobile Success, which analyzed 80 mobile ad campaign for 12 major brands to determine the most accurate benchmarks for measuring campaign success.One of the most interesting results to come out of the study is that Click-Through-Rate (CTR), is an inaccurate way to measure the...
NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue

NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue

Friday, October 17, 2014 by

The good news keeps coming for developers who have in-app advertising in their apps. NinthDecimal (formerly JiWire), a mobile audience intelligence company, has reported that mobile advertising drove 51 percent more store traffic for retailers than non-retail mobile campaigns in 2014.The information was gleaned from NinthDecimal’s quarterly “Mobile Audience Insights Rep...
Android Mobile Install Rates Triple in Emerging Markets for Q3

Android Mobile Install Rates Triple in Emerging Markets for Q3

Friday, October 17, 2014 by

AppFlood has published it Global Mobile Android Advertising Insights report for Q3 2014, revealing general global mobile advertising benchmarks including ad spend, install rates, and CPIs. The report is part of a series of quarterly mobile indexes, updates, and insights into the global mobile industry.The report shows emerging regions are a fertile ground for mobile app...
Voltari Launches Platform to Allow Advertisers to Track Store Visits Resulting from Mobile Impressions

Voltari Launches Platform to Allow Advertisers to Track Store Visits Resulting from Mobile Impressions

Friday, October 17, 2014 by

Voltari Corporation has launched Voltari Pathways, a new product feature offered as part of Voltari Connect, which allows advertisers to track store visits resulting from mobile impressions. This new feature reduces the guesswork to track, understand, and optimize advertising actions which lead to foot traffic. The data will help companies who do business in multip...
The October 2014 Issue of App Developer Magazine Has Arrived!

The October 2014 Issue of App Developer Magazine Has Arrived!

Wednesday, October 08, 2014 by

Ladies and Gents we present the October issue of ADM! While there is no way we can tell you everything inside in just a few words, what you need to know is that if you don't read it, you could be missing out on opportunities mentioned in any one of the featured articles included in this issue!   What's Inside   The Need for an App Rating Appscore Standar...
Moving Past Facebook for Better Mobile Game Ad Targeting

Moving Past Facebook for Better Mobile Game Ad Targeting

Wednesday, October 08, 2014 by

The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...
Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage

Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage

Wednesday, September 24, 2014 by

Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.Increasing yield for developers via expertise and scaleNexage’s offerings will complement Millennial Media’s demand from ag...
The Technicolor App: Why App Developers Should Consider the Effect of Color in Their Apps

The Technicolor App: Why App Developers Should Consider the Effect of Color in Their Apps

Thursday, September 18, 2014 by

Todacell, a mobile ad network, has released information that could indicate, among other things, that the way colors are incorporated into an app can make a difference in app usage. The company’s mathematical and computational algorithms have revealed that bright, multi-colored ads perform better in lower GDP per capita countries while minimalist colors perfor...
Demystifying the Buying and Selling of Mobile Ads

Demystifying the Buying and Selling of Mobile Ads

Saturday, September 06, 2014 by

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.  Here’s a simple overview of the benefits of each typ...
Citrix Mobile Analytics Report Shows iOS Mobile Users Consume More Video than Android Users

Citrix Mobile Analytics Report Shows iOS Mobile Users Consume More Video than Android Users

Friday, September 05, 2014 by

Citrix has released its Mobile Analytics Report for the second half of 2014. The Mobile Analytics Report provides insight into subscriber behavior and related factors that determine quality of experience (QoE) for mobile data services. Key findings from the report include:Mobile Video on LTE Surpasses 3GThe latest report finds that mobile subscribers on LTE networks are...
App Developer Magazine September Issue is Now Live with Insights and the Top News on Mobile Development

App Developer Magazine September Issue is Now Live with Insights and the Top News on Mobile Development

Wednesday, September 03, 2014 by

For those of us in the United States, it’s back to the drudgery of work after a nice three day Labor Day holiday weekend. Hopefully, this issue of App Developer Magazine will help make the week go by easier!Like all issues, the September magazine provides a highlight of the previous month’s biggest news and announcements as well as insightful commentary from experts wit...
Targeting Mobile Ads Based on Tablet vs. Smartphone Usage: What Do The Metrics Say?

Targeting Mobile Ads Based on Tablet vs. Smartphone Usage: What Do The Metrics Say?

Sunday, August 31, 2014 by

With the launch of the first iPad back in April 2010, the mobile market welcomed one of its major traffic drivers - a tablet computer. At that time it had only been 3 years since the first device capable of generating mobile traffic was introduced - the iPhone. The iPhone was launched in the summer of 2007 when the mobile device traffic was not even close to the volume ...
Facebook Now Offering Bandwidth Targeting for Mobile Ads

Facebook Now Offering Bandwidth Targeting for Mobile Ads

Thursday, August 28, 2014 by

Building on its ability to target by device, Facebook is now offering bandwidth targeting to advertisers via the Facebook Ad Create tool, Power Editor and the API. The new mobile network targeting tool will allow the ability to target ads based on the speed of the network the ad is being served on.As ads become more ubiquitous in mobile apps, the potential to ...
Using Location Analytics To Help Target Mobile Ads = More Money

Using Location Analytics To Help Target Mobile Ads = More Money

Thursday, August 21, 2014 by

Mobile technology has provided the opportunity to engage customers like never before. Serving the right information, at the right time, in the right place is now possible. I say possible, because having the opportunity and actually understanding how to leverage the opportunity are two separate things.If you’re dealing with one user, then sure it would be easy. But 50k, ...
Using The Weather To Earn More Revenue From Your App

Using The Weather To Earn More Revenue From Your App

Friday, August 15, 2014 by

One of the concepts that we don’t hear a lot about here at ADM is how external factors can affect an app user’s interaction with an app and how that situation provides an opportunity to deliver content and marketing messages. Maybe it’s because prior to mobile marketing, their really was no way to proactively tailor a message to people on the go or based on their curren...
Google and Android Are Not the Same... and That’s a Good Thing

Google and Android Are Not the Same... and That’s a Good Thing

Monday, July 28, 2014 by

Android and Google may seem synonymous with each other, but they are actually quite different. The Android Open Source Project (AOSP) is an open-source software stack for any device, from smartphones to tablets to wearables, created by Google. Google Mobile Services (GMS), on the other hand, are different. GMS are a range of Google-branded services that Google want...
Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads

Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads

Thursday, July 24, 2014 by

The Amazon Mobile Ads API allows developers to display ads from the Amazon Mobile Ad Network in their apps, and now, both interstitial and banner ads can be displayed across iOS devices in addition to Android and Fire OS devices (including Fire phone).  With this release, Amazon is also expanding ad serving to Android and iOS users in the US, the UK, Germany, ...
Google Play Services 5.0 Release: What’s Inside

Google Play Services 5.0 Release: What’s Inside

Thursday, July 10, 2014 by

Now that Google Play services 5.0 has rolled out to devices we’ll take a peek at what it means for app developers. This release introduces Android wearable services APIs, Dynamic Security Provider and App Indexing and provides updates to the Google Play game services, Cast, Drive, Wallet, Analytics, and Mobile Ads.Android Wearable ServicesGoogle Play services 5.0 introd...
What’s in the New Google Play Services 5.0 Announced at Google I/O

What’s in the New Google Play Services 5.0 Announced at Google I/O

Thursday, June 26, 2014 by

At Google I/O a new version of Google Play services was revealed that brings new capabilities and the latest optimizations to devices across the Android ecosystem. Here is what Google says about the New Google Play Services 5.0:Services for Android wearables: Apps can more easily communicate and sync with code running on Android wearables through an automatically s...
Amazon Releases Research on Success of Developers on the Amazon Appstore Platform

Amazon Releases Research on Success of Developers on the Amazon Appstore Platform

Monday, June 16, 2014 by

Amazon is trumpeting its success in convincing developers to utilize its platform with its latest announcement of an IDC study saying that developers are having positive results from the Kindle Fire platform. According to the IDC survey commissioned by Amazon, 65% of developers building apps and games for Kindle Fire are making at least as much money on t...
Google Play Services 4.4 Offers New Features in Maps, Location, Games Services, Mobile Ads, and Wallet API

Google Play Services 4.4 Offers New Features in Maps, Location, Games Services, Mobile Ads, and Wallet API

Thursday, May 08, 2014 by

The latest release of Google Play Services includes a number of updates, including an enhancement to Maps with the introduction of Street View, as well as new features in Location, Games Services, Mobile Ads, and Wallet API.What’s new in of Google Play services release 4.4:Google Maps Android APIDevelopers can now embed Street View imagery into an activity, enabling use...
AOL to Offer Native Mobile Ad Units for Techcrunch, Huffington Post and Other AOL Digital Properties

AOL to Offer Native Mobile Ad Units for Techcrunch, Huffington Post and Other AOL Digital Properties

Sunday, April 27, 2014 by

AOL has announced a new native ad unit that will allow marketers to run advertising across mobile sites and apps.The new native unit currently reaches 86 million users per month, via AOL owned-and-operated mobile properties and apps including TechCrunch, Huffington Post, DailyFinance, Engadget, AOL Mail and Autoblog as well as through third-party publishing partner...
ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android

ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android

Wednesday, April 16, 2014 by

Pytch, the mobile division within ClickBank, has announced the launch of its Pytch SDK featuring performance advertising for iOS and Android apps.Pytch serves both traditional banners and rich media ads leveraging interactive video placements and all mobile ads are contextually relevant based upon behavioral targeting.Some of the features include:Monetiza...
f8 Facebook Developer Conference is Two Weeks Away

f8 Facebook Developer Conference is Two Weeks Away

Tuesday, April 15, 2014 by

f8 2014, the official developer conference, is April 30 at The Concourse in San Francisco and will feature discussions from CEO Mark Zuckerberg, as well as developers from Instagram and Parse. If you’re in the San Francisco area you can sign up to attend the event and if you won’t be in town you can experience the event through live streaming. M...
Spring Into Profit – The Four Money Making Models for Your Apps to Bloom

Spring Into Profit – The Four Money Making Models for Your Apps to Bloom

Wednesday, April 09, 2014 by

This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace and competition to get apps discovered is fierce. By now, the US market is reaching saturation and many mobile users already...
Using in App Advertising Effectively To Monetize an App

Using in App Advertising Effectively To Monetize an App

Wednesday, March 26, 2014 by

Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...
Native Advertising On Mobile Is Growing

Native Advertising On Mobile Is Growing

Monday, March 24, 2014 by

According to eMarketer, increased use of mobile devices to access social media, content portals, news properties, video-sharing sites and streaming services are driving an increase in native advertising formats. In a new report, “Native Advertising: Difficult to Define, but Definitely Growing,” it is estimated native ad spending on social media alone woul...
New Premium Video Ads are Facebook’s Latest Move to Dominate Ad Dollars

New Premium Video Ads are Facebook’s Latest Move to Dominate Ad Dollars

Friday, March 14, 2014 by

How fast can marketers shift their ad dollars to mobile? As fast as they find new ways to do so. And now, Facebook has launched Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Of course, a few select (i.e. top spending) advertisers are participating in the new program.And since the latest report from Facebook states that revenue from...
App Marketing Trends That Will Be Big in 2014

App Marketing Trends That Will Be Big in 2014

Monday, March 03, 2014 by

It’s a brand new year and the perfect time to take a look at the marketing techniques which will be making waves in the mobile communications world in 2014. So let’s take a look at several trends that those in the know believe will impact the mobile apps market this year. Some of these trends are based on trends from 2013 which have continued into the New Y...
Opera Mediaworks Reaches One Year Anniversary

Opera Mediaworks Reaches One Year Anniversary

Monday, March 03, 2014 by

Demonstrating how dynamic the mobile industry truly is, in one short year Opera Mediaworks has become one of the world’s larges mobile advertising platforms. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached a number of milestones has reached in the last year. Revenue Growth Opera Mediaworks revenues increased 134% from Q1 to Q4 2013...
Facebook Autoplay Video Ads Help Mobile Advertising Audience Double in First Quarter 2014

Facebook Autoplay Video Ads Help Mobile Advertising Audience Double in First Quarter 2014

Monday, February 24, 2014 by

Mobile advertising continues to heat up and to help understand the mobile ad market, Citrix has released its Citrix Mobile Analytics Report for the first quarter of 2014. The report provides insight into subscriber behavior and related factors that determine quality of experience for mobile data services. Citrix has discovered that mobile advertisements now...
Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress

Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress

Thursday, February 20, 2014 by

It has been one year since Opera Software launched its Opera Mediaworks subsidiary and brand. Since its launch the platform has seen significant growth in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.Opera Mediaworks ran a record number of ...
Amazon Expands the Availability of Amazon Coins for Android Devices

Amazon Expands the Availability of Amazon Coins for Android Devices

Wednesday, February 19, 2014 by

Amazon has announced that customers in the US, UK and Germany can now buy, spend and earn Amazon Coins on their Android phones and tablets.Amazon users need to download the latest version of the Amazon Appstore and their existing Coins balances automatically appear. Existing Android users can upgrade to the latest version of the Amazon Appstore and new customers ca...
Amazon Guarantees App Developers $1.50 CPM for Banner Ads in March and April

Amazon Guarantees App Developers $1.50 CPM for Banner Ads in March and April

Tuesday, February 04, 2014 by

The Amazon Mobile Ads service has announced that it is guaranteeing $1.50 cpm (up to 2 million impressions per app per month) on banner ads during March and April 2014 for serving mobile ads through the Amazon Mobile Ad Network.To qualify for this offer, developers will need to integrate the Amazon Mobile Ads API into their apps and send the first ad request b...
Adtiles Motion Ads Looks to Shake Up Native Mobile Ads

Adtiles Motion Ads Looks to Shake Up Native Mobile Ads

Wednesday, January 29, 2014 by

Pretty soon, many of the most popular apps might just be elaborate ads, packaged to entertain, published to monetize.Adtiles is helping to blur the line between what is an integral part of an app and what is advertising with its Motion Ads product, a new solution that is being added to Adtile’s native iOS SDK, Design Desk and ad serving technology. Shake your ...
Opera Reports Android Edges Out iOS for Mobile Phone App Ad Impressions

Opera Reports Android Edges Out iOS for Mobile Phone App Ad Impressions

Thursday, January 23, 2014 by

Opera Mediaworks has a issued its fourth quarter report on mobile advertising showing that the year as a whole saw a significant increase in the mobile ad market.  On its platform alone, Opera Mediaworks has seen a significant increase in global ad traffic year over year reaching over 425 million consumers, while serving over 60 billion impressions a month.Dri...
Google Play Services 4.1 Provides App Developers With Enhances to Game Apps, Android SDK Access, Mobile Ads, and Google Drive API

Google Play Services 4.1 Provides App Developers With Enhances to Game Apps, Android SDK Access, Mobile Ads, and Google Drive API

Tuesday, January 14, 2014 by

Google Play Services 4.1 has launched and it includes a number of enhancements including new Turn Based Multiplayer support for games, and a preliminary API for integrating Google Drive into apps. This update also improves battery life for all users with Google Location Reporting enabled. Once the rollout has completed, developers will be able to download the SDK u...
Monetizing Your App with Game Offers

Monetizing Your App with Game Offers

Monday, December 02, 2013 by

Passion is without doubt the main driver of a developer’s motivation to build great and beautiful apps. This passion will keep you awake at night and fuel the creativity and hard work necessary to the completion and perfection of a beautiful product.However, passion is not enough. And although you may not be in the game for this reason in the first ...
Goodby Flash Ads: Flite Introduces New Web Based HTML5 Design Tool for Building Mobile Ads

Goodby Flash Ads: Flite Introduces New Web Based HTML5 Design Tool for Building Mobile Ads

Wednesday, November 13, 2013 by

Goodbye Flash, hello HTML5. So says Flite, a multi-screen advertising company, who has introduced Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens. According to the company, when compared with competitive offerings, Design Studio HTML5 has an easier to use UI, a straightforward installation and trafficking of HTML5 ...
Bunndle Launches Mobile Ad Network for iOS

Bunndle Launches Mobile Ad Network for iOS

Thursday, October 31, 2013 by

Company partners with LinkedIn, Blekko, Skout on new mobile network for apps PALO ALTO, Calif., Oct. 30, 2013 – Bunndle, the ad network for apps, today announced the expansion of its mobile app distribution network to include iOS. The three-year-old company has already been successful with its desktop app distribution service, which provides superior matching of app to ...
Facebook Announces Video Ads and CPA Model for Buying Mobile App Ads

Facebook Announces Video Ads and CPA Model for Buying Mobile App Ads

Friday, October 25, 2013 by

It seems that Facebook just won’t slow down in expanding/enhancing its advertising opportunities for app developers. This week the company announced new opportunities for video ads and CPA buying for mobile app ads. The new services are targeting developers need to increase app installs and maximize resources targeted to user acquisition campaigns. According to the Fa...
Most Mobile Ads Are Clicked On Monday or Sunday At 6PM

Most Mobile Ads Are Clicked On Monday or Sunday At 6PM

Thursday, October 24, 2013 by

PapayaMobile’s AppFlood mobile ad platform reveals which time people are most likely to click on ads during the dayAppFlood dug through 300 million mobile ad impressions in the United States in order to discover which days and times people are most active on their mobile phones – thus, the most effective for mobile ad click-throughs. The full article with graphs is post...
Mainstream App Developers Get Native Ad Technology Boost from Airpush

Mainstream App Developers Get Native Ad Technology Boost from Airpush

Monday, October 21, 2013 by

Smart people know to make money you have to follow the money. App developers are no exception and smart developers realize that a seismic shift in mobile advertising is coming, and there are serious changes in the air with how major ad players will place their mobile advertising dollars. This game altering shift is towards user-centric mobile ads that offer a more ...
Amazon “App Store Developer Select Program” Recruits HD Optimized Apps

Amazon “App Store Developer Select Program” Recruits HD Optimized Apps

Wednesday, October 16, 2013 by

Want 500,000 free mobile ad impressions? Amazon is offering just that as it continues its push to recruit app developers with its recently announced Appstore Developer Select program. Developers who submit qualifying apps receive enhanced services including 500,000 free mobile ad impressions across the Amazon Mobile Ad Network, participation in the Amazon Coins Reward...
LiquidM is Yet Another New Player in the Mobile Advertising Marketplace

LiquidM is Yet Another New Player in the Mobile Advertising Marketplace

Tuesday, October 15, 2013 by

The mobile ad space is hot and it’s getting a little more crowded with the announcement by LiquidM of the availability of its new mobile advertising management platform (MAMP). Mobile ad networks are all the rage with the tech venture capitalists as emerging markets rapidly grow, and subsequently so do the opportunities for placement of mobile ads. $5 million from thre...
Old School Vs New School App Monetization

Old School Vs New School App Monetization

Wednesday, September 25, 2013 by

A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed. ADM: Last time we spoke you mentioned there’s a difference between the “old school” and “new school” approach to monetizing with mobile ads.What did you mean by this? WELLER: There’s a big difference between the “old school” strategy used by app developers to monetize ...
App Developers, Publishers and Marketers Will Have to Evolve with Voice Ads

App Developers, Publishers and Marketers Will Have to Evolve with Voice Ads

Thursday, August 22, 2013 by

Would you like to be a Pepper too? Now mobile users can actually answer that question with Nuance’s “Voice Ads” product, another evolution of the mobile ad delivery process. Voice Ads allow mobile users to talk back to ads, creating a new level of interaction  between advertisers and consumers. The Nuance Voice Ads SDK provides the backend power needed to created ...
Amazon Launches It's Own Mobile Ads API

Amazon Launches It's Own Mobile Ads API

Sunday, July 28, 2013 by

Amazon announced the general availability of the Amazon Mobile Ads API which they say gives developers the ability to earn high eCPM by monetizing their app with mobile ads from the Amazon Mobile Ad Network.Amazon says it's eCPM has increased 30% since the beta launch in March, and early adopters such as Games2Win are reporting that the Amazon Mobile Ads API h...
Human Demand Introduces Privacy Compliant Re Engagement and Retargeting Platform

Human Demand Introduces Privacy Compliant Re Engagement and Retargeting Platform

Wednesday, July 10, 2013 by

Human Demand Introduces Privacy Compliant Re-Engagement and Retargeting Platform Mobile DSP+DMP (Demand Side Platform + Data Management Platform) company Human Demand has announced a new app re-engagement platform available to developers to retain the users they have previously acquired through mobile re-engagement and retargeting. The program allows developer...
Game Insight Offers Advice on Mobile Monetization

Game Insight Offers Advice on Mobile Monetization

Tuesday, April 16, 2013 by

Looking for tips on how top game developers are killing it with revenue in the mobile market? Darya Trushkina is the business development vice president at Game Insight and wants to let you in on a few secrets.Invest In Windows 8He says even though Windows is a pretty small market, at some point the tide is going to turn and now it the time to put yuor footprint in the ...
Introducing the Amazon Mobile Ads API (Beta)

Introducing the Amazon Mobile Ads API (Beta)

Monday, March 04, 2013 by

Amazon developers rejoice, they have now taken the next step to help you make more money!Announcing the Amazon Mobile Ads API, now available in beta. The Amazon Mobile Ads API is an in-app display advertising monetization solution, which offers:  A great monetization opportunity with competitive eCPMHigh-quality ads from Amazon and brand advertisers such as Duracel...

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