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News Results for "Mobile Ads"

Mobile app advertising is killing adult usage

63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analyti...

New study finds consumers prefer opting-in to mobile ads

Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase...

Check intrusive ads at the door: How app marketers can use native

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downlo...

Being smart about competitor mobile ads could increase your eCPM

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising...

Native mobile ads outperform all other mobile ad units says new report

YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges ...

5 app monetization strategies to remember in 2016

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over fou...

CrossInstall Chats With Us About Playable Ads for Mobile Apps

We recently had a conversation with Jeff Marshall at CrossInstall to talk about how the company provides a unique approach to mobile advertising. CrossInstall’s distinct approach combines the playable mobile ads it creates with a programmatic, perfor...

DashBid Launches Multi-platform 360-Degree Video Ad Unit for VR

DashBid has released  DashBid360, the first 360-degree video ad unit that runs on almost all platforms and screens.DashBid360 ads provide immersive, interactive video experiences. Users simply move their mobile device or mouse to view the advert...

Leadbolt Opens India Office in Bangalore

Leadbolt is opening offices in Bangalore (Bangaluru), aka the Silicon Valley of India. Leadbolt’s presence in India adds to the company’s global footprint with its headquarters in Sydney, Australia and locales in Los Angeles and Beijing. Accordi...

MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud

MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising p...

Google Play, Mobile Ads and Ad-Blocking: The Macro View

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has g...

Why China Has a 1000 Percent Increase in Mobile Ad Spending

Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report...

Mobile Advertising Has Never Been About the Consumer Until Now

The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch poi...

The Challenges Of Monetizing In App Mobile Ads

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in ...

Over 20 Percent of People Now Use a Mobile Ad Blocker Says PageFair

A new PageFair report estimates that as of March 2016, 419 million people, or 22% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. The report titled “Adblocking Goes Mobile” by PageFair was produced with app intel...

Playable Mobile Ads with Rewards Platform Launched By mNectar

App monetization provider mNectar has launched a rewarded playable mobile ad platform that encourages users to sample mobile games and apps without a download in exchange for perks. The rewarded playable ads compensate users for mobile ad engage...

Using Tiny Data to Engage Mobile App Users in Real Time

We recently visited with Djamel Agaoua, Senior Vice President, Cheetah Mobile/Cheetah Ad Platform, to discuss the concept of “tiny data,” and how the concept offers a unique opportunity to better engage mobile app users.ADM: What is tiny data?Agaoua:...

Leveraging Context-Driven Mobile Advertising to Drive User Engagement

URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep link...

New App Monetization Capabilities With Microsoft Universal Ad Client SDK

Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1...

Amazon Guarantees App Developers $6 CPM for Interstitial Ads

Amazon is now offering a guaranteed $6 CPM for interstitial ads for new app developers who integrate the Amazon Mobile Ads API for the first time. The Amazon Mobile Ads API is an in-app display advertising solution to monetize mobile apps and ga...

deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform

deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. ...

What's Holding Back the Mobile Advertising Revolution?

While it may seem as though mobile rules our world today, it was only ten years ago that our phones were rudimentary devices. A decade is not such a long time.  Today smartphones and tablets have replaced PCs as the primary way most people get o...

Mobile Users Place Their Advertising Value at $10.80 Per Minute

Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “W...

Mobile Monetization: Three Key Considerations

Mobile is no longer an accessory, but an essential part of everyday life. Smartphone adoption rates are expected to triple over the next five years, meaning more than six billion people will own a smartphone by 2020. Global mobile internet spend has ...

Amazon Will Showcase How Game Developers Can Reach New Customers with Twitch at GDC

At GDC Amazon Will Showcase How Game Developers Can Reach New Customers with TwitchAmazon is diving deep into the GDC experience as it showcases its Twitch platform, Amazon Mobile Ads API, AWS, and the Amazon App Store. This year’s GDC will provide A...

Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity

Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and...

Show Me the Money! A Look at the Profitable App Publishing Models

The app explosion on mobile has been impressive. Smartphones have been adopted faster than any other technology in living memory. The leading platform, Android, boasts around 1.4 million apps in the Play Store, and Apple's iOS, in second place, is no...

App Marketing: What Channels Will Be Most Effective in 2015?

At the beginning of each year we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where th...

Almost Half of All Advertising for Paid Search Spend Goes to Tablets and Smartphones

Marin Software has announced that during the 2014 Q4 marketers directed 49% of their paid search budget to tablets and smartphones.These numbers were gleaned from a recent study by Marin Software analyzing search, display and social advertising trend...

Revmob Reports Mobile App Installs Jump 250 Percent between November to January

It's no secret that mobile gets a lot of attention around the holidays. From apps to devices everyone is either using their mobile, or buying something mobile. Revmob has released some data to show us all just how large the swing is, based ...

Growth in Ad Tech Firms As Partnerships Spur With Mobile

An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is s...

Happy Birthday SMS Messaging!

December 3, 2014 is the anniversary for the first SMS text message ever sent. SMS was created in the 1980s and didn’t take off until user experience was improved in the later part of the 90s and early 2000s. It was developed as part of the GSM standa...

So Many Mobile Ad Formats, What’s an App Developer to Do?

Mobile advertising is continuing to explode and more and more big brand names are moving their ad budgets out of traditional media and into mobile. Its great news for developers and their apps in the marketplaces, however the folks on Madison Av...

Study Shows CTR is Inaccurate to Measure Mobile App Advertising

xAd recently released part one of its 2014 mobile ad measurement study, Defining Benchmarks for Mobile Success, which analyzed 80 mobile ad campaign for 12 major brands to determine the most accurate benchmarks for measuring campaign success.One of t...

NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue

The good news keeps coming for developers who have in-app advertising in their apps. NinthDecimal (formerly JiWire), a mobile audience intelligence company, has reported that mobile advertising drove 51 percent more store traffic for retailers than n...

Android Mobile Install Rates Triple in Emerging Markets for Q3

AppFlood has published it Global Mobile Android Advertising Insights report for Q3 2014, revealing general global mobile advertising benchmarks including ad spend, install rates, and CPIs. The report is part of a series of quarterly mobile indexes, u...

Voltari Launches Platform to Allow Advertisers to Track Store Visits Resulting from Mobile Impressions

Voltari Corporation has launched Voltari Pathways, a new product feature offered as part of Voltari Connect, which allows advertisers to track store visits resulting from mobile impressions. This new feature reduces the guesswork to track, understand...

The October 2014 Issue of App Developer Magazine Has Arrived!

Ladies and Gents we present the October issue of ADM! While there is no way we can tell you everything inside in just a few words, what you need to know is that if you don't read it, you could be missing out on opportunities mentioned in any one of t...

Moving Past Facebook for Better Mobile Game Ad Targeting

The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model th...

Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage

Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.I...

The Technicolor App: Why App Developers Should Consider the Effect of Color in Their Apps

Todacell, a mobile ad network, has released information that could indicate, among other things, that the way colors are incorporated into an app can make a difference in app usage. The company’s mathematical and computational algorithms ha...

Demystifying the Buying and Selling of Mobile Ads

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions an...

Citrix Mobile Analytics Report Shows iOS Mobile Users Consume More Video than Android Users

Citrix has released its Mobile Analytics Report for the second half of 2014. The Mobile Analytics Report provides insight into subscriber behavior and related factors that determine quality of experience (QoE) for mobile data services. Key findings f...

App Developer Magazine September Issue is Now Live with Insights and the Top News on Mobile Development

For those of us in the United States, it’s back to the drudgery of work after a nice three day Labor Day holiday weekend. Hopefully, this issue of App Developer Magazine will help make the week go by easier!Like all issues, the September magazine pro...

Targeting Mobile Ads Based on Tablet vs. Smartphone Usage: What Do The Metrics Say?

With the launch of the first iPad back in April 2010, the mobile market welcomed one of its major traffic drivers - a tablet computer. At that time it had only been 3 years since the first device capable of generating mobile traffic was introduced - ...

Facebook Now Offering Bandwidth Targeting for Mobile Ads

Building on its ability to target by device, Facebook is now offering bandwidth targeting to advertisers via the Facebook Ad Create tool, Power Editor and the API. The new mobile network targeting tool will allow the ability to target ads b...

Using Location Analytics To Help Target Mobile Ads = More Money

Mobile technology has provided the opportunity to engage customers like never before. Serving the right information, at the right time, in the right place is now possible. I say possible, because having the opportunity and actually understanding how ...

Google and Android Are Not the Same... and That’s a Good Thing

Android and Google may seem synonymous with each other, but they are actually quite different. The Android Open Source Project (AOSP) is an open-source software stack for any device, from smartphones to tablets to wearables, created by Google. G...

Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads

The Amazon Mobile Ads API allows developers to display ads from the Amazon Mobile Ad Network in their apps, and now, both interstitial and banner ads can be displayed across iOS devices in addition to Android and Fire OS devices (including Fire phone...

Google Play Services 5.0 Release: What’s Inside

Now that Google Play services 5.0 has rolled out to devices we’ll take a peek at what it means for app developers. This release introduces Android wearable services APIs, Dynamic Security Provider and App Indexing and provides updates to the Google P...

What’s in the New Google Play Services 5.0 Announced at Google I/O

At Google I/O a new version of Google Play services was revealed that brings new capabilities and the latest optimizations to devices across the Android ecosystem. Here is what Google says about the New Google Play Services 5.0:Services for Andr...

Amazon Releases Research on Success of Developers on the Amazon Appstore Platform

Amazon is trumpeting its success in convincing developers to utilize its platform with its latest announcement of an IDC study saying that developers are having positive results from the Kindle Fire platform. According to the IDC surve...

Google Play Services 4.4 Offers New Features in Maps, Location, Games Services, Mobile Ads, and Wallet API

The latest release of Google Play Services includes a number of updates, including an enhancement to Maps with the introduction of Street View, as well as new features in Location, Games Services, Mobile Ads, and Wallet API.What’s new in of Google Pl...

AOL to Offer Native Mobile Ad Units for Techcrunch, Huffington Post and Other AOL Digital Properties

AOL has announced a new native ad unit that will allow marketers to run advertising across mobile sites and apps.The new native unit currently reaches 86 million users per month, via AOL owned-and-operated mobile properties and apps including Te...

ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android

Pytch, the mobile division within ClickBank, has announced the launch of its Pytch SDK featuring performance advertising for iOS and Android apps.Pytch serves both traditional banners and rich media ads leveraging interactive video pla...

f8 Facebook Developer Conference is Two Weeks Away

f8 2014, the official developer conference, is April 30 at The Concourse in San Francisco and will feature discussions from CEO Mark Zuckerberg, as well as developers from Instagram and Parse. If you’re in the San Francisco area you can sig...

Spring Into Profit – The Four Money Making Models for Your Apps to Bloom

This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace and...

Using in App Advertising Effectively To Monetize an App

Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. ...

Native Advertising On Mobile Is Growing

According to eMarketer, increased use of mobile devices to access social media, content portals, news properties, video-sharing sites and streaming services are driving an increase in native advertising formats. In a new report, “Native Advertis...

New Premium Video Ads are Facebook’s Latest Move to Dominate Ad Dollars

How fast can marketers shift their ad dollars to mobile? As fast as they find new ways to do so. And now, Facebook has launched Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Of course, a few select (i.e. top spe...

App Marketing Trends That Will Be Big in 2014

It’s a brand new year and the perfect time to take a look at the marketing techniques which will be making waves in the mobile communications world in 2014. So let’s take a look at several trends that those in the know believe will impact...

Opera Mediaworks Reaches One Year Anniversary

Demonstrating how dynamic the mobile industry truly is, in one short year Opera Mediaworks has become one of the world’s larges mobile advertising platforms. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached a number of mile...

Facebook Autoplay Video Ads Help Mobile Advertising Audience Double in First Quarter 2014

Mobile advertising continues to heat up and to help understand the mobile ad market, Citrix has released its Citrix Mobile Analytics Report for the first quarter of 2014. The report provides insight into subscriber behavior and related fact...

Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress

It has been one year since Opera Software launched its Opera Mediaworks subsidiary and brand. Since its launch the platform has seen significant growth in advertiser services -- from premium, performance and app-installs -- to creative serv...

Amazon Expands the Availability of Amazon Coins for Android Devices

Amazon has announced that customers in the US, UK and Germany can now buy, spend and earn Amazon Coins on their Android phones and tablets.Amazon users need to download the latest version of the Amazon Appstore and their existing Coins balances ...

Amazon Guarantees App Developers $1.50 CPM for Banner Ads in March and April

The Amazon Mobile Ads service has announced that it is guaranteeing $1.50 cpm (up to 2 million impressions per app per month) on banner ads during March and April 2014 for serving mobile ads through the Amazon Mobile Ad Network.To qualify f...

Adtiles Motion Ads Looks to Shake Up Native Mobile Ads

Pretty soon, many of the most popular apps might just be elaborate ads, packaged to entertain, published to monetize.Adtiles is helping to blur the line between what is an integral part of an app and what is advertising with its Motion Ads ...

Opera Reports Android Edges Out iOS for Mobile Phone App Ad Impressions

Opera Mediaworks has a issued its fourth quarter report on mobile advertising showing that the year as a whole saw a significant increase in the mobile ad market.  On its platform alone, Opera Mediaworks has seen a significant increase in g...

Google Play Services 4.1 Provides App Developers With Enhances to Game Apps, Android SDK Access, Mobile Ads, and Google Drive API

Google Play Services 4.1 has launched and it includes a number of enhancements including new Turn Based Multiplayer support for games, and a preliminary API for integrating Google Drive into apps. This update also improves battery life for all u...

Monetizing Your App with Game Offers

Passion is without doubt the main driver of a developer’s motivation to build great and beautiful apps. This passion will keep you awake at night and fuel the creativity and hard work necessary to the completion and perfection of a beautiful prod...

Goodby Flash Ads: Flite Introduces New Web Based HTML5 Design Tool for Building Mobile Ads

Goodbye Flash, hello HTML5. So says Flite, a multi-screen advertising company, who has introduced Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens. According to the company, when compared with co...

Bunndle Launches Mobile Ad Network for iOS

Company partners with LinkedIn, Blekko, Skout on new mobile network for apps PALO ALTO, Calif., Oct. 30, 2013 – Bunndle, the ad network for apps, today announced the expansion of its mobile app distribution network to include iOS. The three-year-old ...

Facebook Announces Video Ads and CPA Model for Buying Mobile App Ads

It seems that Facebook just won’t slow down in expanding/enhancing its advertising opportunities for app developers. This week the company announced new opportunities for video ads and CPA buying for mobile app ads. The new services are targeting dev...

Most Mobile Ads Are Clicked On Monday or Sunday At 6PM

PapayaMobile’s AppFlood mobile ad platform reveals which time people are most likely to click on ads during the dayAppFlood dug through 300 million mobile ad impressions in the United States in order to discover which days and times people are most a...

Mainstream App Developers Get Native Ad Technology Boost from Airpush

Smart people know to make money you have to follow the money. App developers are no exception and smart developers realize that a seismic shift in mobile advertising is coming, and there are serious changes in the air with how major ad players will p...

Amazon “App Store Developer Select Program” Recruits HD Optimized Apps

Want 500,000 free mobile ad impressions? Amazon is offering just that as it continues its push to recruit app developers with its recently announced Appstore Developer Select program. Developers who submit qualifying apps receive enhanced services ...

LiquidM is Yet Another New Player in the Mobile Advertising Marketplace

The mobile ad space is hot and it’s getting a little more crowded with the announcement by LiquidM of the availability of its new mobile advertising management platform (MAMP). Mobile ad networks are all the rage with the tech venture capitalists as...

Old School Vs New School App Monetization

A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed. ADM: Last time we spoke you mentioned there’s a difference between the “old school” and “new school” approach to monetizing with mobile ads.What did you mean...

App Developers, Publishers and Marketers Will Have to Evolve with Voice Ads

Would you like to be a Pepper too? Now mobile users can actually answer that question with Nuance’s “Voice Ads” product, another evolution of the mobile ad delivery process. Voice Ads allow mobile users to talk back to ads, creating a new level of i...

Amazon Launches It's Own Mobile Ads API

Amazon announced the general availability of the Amazon Mobile Ads API which they say gives developers the ability to earn high eCPM by monetizing their app with mobile ads from the Amazon Mobile Ad Network.Amazon says it's eCPM has increas...

Human Demand Introduces Privacy Compliant Re Engagement and Retargeting Platform

Human Demand Introduces Privacy Compliant Re-Engagement and Retargeting Platform Mobile DSP+DMP (Demand Side Platform + Data Management Platform) company Human Demand has announced a new app re-engagement platform available to developers to reta...

Game Insight Offers Advice on Mobile Monetization

Looking for tips on how top game developers are killing it with revenue in the mobile market? Darya Trushkina is the business development vice president at Game Insight and wants to let you in on a few secrets.Invest In Windows 8He says even though W...

Introducing the Amazon Mobile Ads API (Beta)

Amazon developers rejoice, they have now taken the next step to help you make more money!Announcing the Amazon Mobile Ads API, now available in beta. The Amazon Mobile Ads API is an in-app display advertising monetization solution, which offers: ...

Are mobile ads CPMs on the rise?

According to MoPub mobile ads overall have seen a pretty dramatic increase in CPM's over the last 2 months for Android, but iOS developers still win in revenue for cost-per-click ads.The device yielding the highest CPM is the iPad - wh...

Did mobile ads help Obama get re elected?

It's no surprise to know the Obama campaign spent millions of dollars on mobile advertising during the election this past November, but Shannon Lee - who is the campaigns digital lead says the ads definitely helped them win the office.They really nar...

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