Latest Windows App Studio Beta Update Provides App Design Improvements
Monday, January 4, 2016 by Stuart Parkerson
Windows App Studio Beta is a free, online app creation tool that provides a simple way to quickly build Windows and Windows Phone apps as well as generates source code ready for Visual Studio. With this latest release, Microsoft is providing new features, design related improvements, and new templates. Among the new features are:- WordPress Data Source: There is a ...
Windows Dev Center Rolls Out New Age Rating Process and Other Updates
Wednesday, December 2, 2015 by Richard Harris
The Windows Dev Team is rolling out several updates for how developers work within the Windows Dev Center including a new age rating system, new app promotion and monetization opportunities and updates to the Windows developer agreementNew Simplified Age Rating ProcessIn December Microsoft will begin the rollout of a new process to simplify obtaining age ratings for app...
Microsoft Streamlines Windows Developer Ad Options
Wednesday, October 14, 2015 by Stuart Parkerson
The Windows Dev Center team has announced that it finished integrating the functionality previously available in the Windows pubCenter in order to simplify the process that developers use to create, manage and track Microsoft advertising ad impressions and revenue across Windows phone, tablet and PC. In addition, Microsoft Advertising and Windows ad mediation have ...
Microsoft Streamlines Ad Management Process for Windows Store Apps
Tuesday, September 8, 2015 by Richard Harris
The Windows Dev Team has announced it has streamlined the process for app ad management in the Windows Store. In the past, for apps using any of the Microsoft Advertising SDKs, the ads-in-app creation, advertising reports, and financials have been managed in Windows pubCenter, while the app itself is submitted to the Windows Store and managed in the Windows Dev Center.N...
New App Monetization Capabilities With Microsoft Universal Ad Client SDK
Thursday, August 20, 2015 by Richard Harris
Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...
Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10
Wednesday, May 6, 2015 by Richard Harris
Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...
Windows Mobile App Ad Mediation Solution Now Available
Tuesday, November 11, 2014 by Stuart Parkerson
The Windows Mobile team has announced the availability of Windows Ad Mediation, a solution designed to help Windows Phone developers manage multiple in-app advertising SDKs.The solution allows developers to increase fill rates by deploying multiple ad networks in a way that when one ad network is unable to deliver ad inventory, the app calls a second or third ad network...
Microsoft Advertising Exchange (MAX) Expands Ad Inventory Options to 10 Countries
Tuesday, September 23, 2014 by Richard Harris
The Microsoft Advertising Exchange (MAX) is now serving ad inventory for Windows Phone and Windows 8 in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States.The new inventory provides developers with the ability to move beyond PC and browser environments when reaching customers, allowing them to access a mul...
Latest Window Store Trends Show Developers Best App Monetization Opportunities
Friday, February 28, 2014 by Stuart Parkerson
Microsoft has released a report detailing its latest findings as part of a recurring series that provides details about recent trends in the Windows Store across categories, markets, and more. The report was provided by Bernardo Zamora, Senior Business Manager, Windows Store and Windows Phone Store.Included are statistics about the categories, country differences, ...
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