Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
$335B gaming app market by 2030
Friday, August 26, 2022 by Brittany Hainzinger
A game engine is software that is used to generate and develop video games for personal computers, mobile phones, game consoles, and other devices. The automobile industry generates a substantial need for game engines used to develop UI and UX design. Gaming has numerous applications and is especially prevalent in academic and professional domains. The global gaming mar...
How to join the metaverse
Tuesday, July 12, 2022 by Richard Harris
When Facebook renamed itself, Meta, last fall, it inadvertently shined a spotlight on the metaverse. Everyone, including established clothing brands, celebrities, and pro sports teams wanted (and still very much does) a piece of this new universe. The question is how. How can businesses create sustainable strategies for their existence in this new realm that will last b...
Marketing and tech trends in 2022
Wednesday, January 5, 2022 by Freeman Lightner
Assaf Baciu, Chief Operating Officer, and Lisa Spira, Head of Content Intelligence, from Persado talk about marketing/tech trends and predictions for 2022.
Assaf Baciu, Co-Founder and Chief Operating Officer says:
Changing privacy laws will accelerate marketing innovation and out-of-the-box thinking:
The proliferation of privacy laws is thrusting brands into un...
Steam Founder Rick Ellis talks developing mobile real money games
Friday, October 29, 2021 by Richard Harris
Is developing mobile games that people play for real money the next big wave in game development?
Rick Ellis, lead developer and founder of the Steam platform and marketplace, and also a developer on Half-Life 2 has pivoted to mobile and he's making real-money tournament games alongside Ross Krasner, Ryu Games founder and CEO, and they have plenty to s...
How to earn crypto and NFTs for playing your favorite games
Wednesday, August 25, 2021 by Christian Hargrave
Gamers have always dreamed of earning real money by playing their favorite video games. That dream is increasingly becoming a reality with the rise of NFT play-to-earn gaming gaining significance within popular culture, even quickly conforming full-time jobs among many younger demographics who are incentivized with crypto rewards. According to Blockchain Game Report, th...
AI is transforming Medicare shopping
Wednesday, April 7, 2021 by Richard Harris
Between the four Medicare parts (A – D) and various supplemental coverage options, Medicare is a complex but customizable system. Medicare shoppers can pick and choose from a wide variety of plans and coverage options, which while convenient, the sheer number and complexity of these options can make the shopping process more difficult. At the same time, there&rsqu...
Partisia Blockchain and Insights Network unite to launch Instars
Monday, March 8, 2021 by Brittany Hainzinger
In the first successful integration of blockchain and Multiparty Computation (MPC) technology to power a decentralized social media platform, Partisia Blockchain, a Web 3.0 platform built for trust, transparency, and privacy, has joined forces with global market research provider Insights Network, to officially launch Instars.
The unveiling of the blockchain-pow...
Mobile game monetization models might be evolving
Thursday, October 1, 2020 by Brittany Hainzinger
GameRefinery’s database counts with more than 10,000+ analyses of top-performing mobile games. The company has recently acquired UK’s Reflection.io, providing them the capability to offer additional revenue and download data for iOS and Android games spanning 35 markets, in addition to its feature-level insights.
With a library of the latest mobile game d...
Applause Platform improves quality assurance platform
Thursday, January 9, 2020 by Richard Harris
Quality assurance (QA) is a rapidly changing field, a result of dev and engineering teams moving faster and releasing more frequently. Applause – the leading crowdtesting provider – is looking to evolve along with QA. The company recently launched Applause Labs, an innovation engine where it hopes to develop new concepts for companies’ QA processes.
...
Gaming on mobile data says you are probably a gamer but don't admit it
Tuesday, February 26, 2019 by Richard Harris
Who’s a gamer? Chances are, it’s you. Most smartphone owners in the U.S. need look no further than their own mobile phone home screen for evidence that new categories of games are changing the face of modern video game players. From the early days of arcade games to the rise of Fortnite, mobile gaming - and the rise of casual games - has democratized gaming ...
Fingerprinting and AI automated tagging patent emerges
Thursday, January 24, 2019 by Richard Harris
Waterline Data announced it has been granted a patent for key aspects of its unique Fingerprinting and automated tagging technology, which provides for faster and easier discovery of the vast amounts of data stored in data warehouses, cloud services and databases across the enterprise. Waterline Data Fingerprinting combines big data analysis, machine learning and human ...
DevOps salary report for 2019 is here
Tuesday, January 22, 2019 by Brittany Hainzinger
Glassdoor reports that a DevOps Engineer's average base salary is $143k / year - not too shabby considering the role is fairly new and still evolving. To get more insight we turn to the latest DevOps salary report from Puppet that just released. The report, based on over 3,000 responses collected through the 2018 State of DevOps survey, examines a myriad of factors ...
Common mobile app testing mistakes to avoid
Friday, December 7, 2018 by Rob Mason
Consumers downloaded more than 175 billion mobile apps in 2017. The cost of developing a mobile app can exceed $1 million, with the median cost falling in the range of $100,000 to $500,000. Multiply those numbers together and it’s apparent that a startling amount of resources are spent yearly on mobile app development.
The bad news? Most of those resources are ...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
Mobile app design tips for all generations
Thursday, July 12, 2018 by Janani Vasudev
The way we use technology to communicate varies drastically based on age, perhaps most conspicuously within family circles. Communication between a brother and sister, or another generational peer, is typically a much more fluid experience than with a parent, grandparent or distant relative. While younger generations have commonly adopted social media platforms to stay ...
New locationbased ad network surfaces
Wednesday, March 7, 2018 by Richard Harris
Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
Apps with subscriptions should read this report about pricing
Thursday, August 17, 2017 by Richard Harris
Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Christian Hargrave
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
Add bots to your app for free with Instabot
Wednesday, March 1, 2017 by Christian Hargrave
ROKO Labs has announced Instabot, a free tool that helps mobile app creators add a bot to their app in less than a day.Instabot empowers mobile app developers to create and integrate conversational bots into their existing apps, based on three key components:- Create unique bots using a simple three-tier, conversation tree-based process that gathers information from you...
Top 3 ways to grow your audience with Facebook Analytics for Apps
Thursday, December 15, 2016 by Josh Twist
We live in a digital world. We shop on our desktop computers, browse the web on tablets, play games on mobile, and interact with bots. We’re always on the go—at work, at home, even on vacation.
That means your ideal audience is out there, waiting to discover and enjoy your app and website or get in touch with you through your bot. To build gre...
Cross channel game advertising and the holistic approach
Thursday, December 1, 2016 by Richard Harris
Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...
New Security Report 2016 shows 64 percent of millennials experienced a comprised account hack
Thursday, November 17, 2016 by Richard Harris
TeleSign has released its Consumer Account Security Report 2016, providing insight into consumer sentiments on online security and the value they place on their digital lives. Of the 1,300 U.S. consumers surveyed, nearly a third report the value of their online life at $100,000 to priceless. Further, more than half of the respondents surveyed (55 percent) place the onus...
From installs to value: three trends in the age of app marketing
Thursday, October 20, 2016 by Brendon Kraham
Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...
What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
How to attract more premium brands to inapp programmatic advertising
Thursday, October 6, 2016 by Maggie Mesa
Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...
Iris Scanning and the Future of Mobile Security
Wednesday, September 14, 2016 by Dr. Salil Prabhakar
The promise of iris scan technology has been shown in sci-fi movies for decades. Various governments use it to secure borders, defense facilities, banks use it to authenticate high value transactions, secure access to safes and vaults. Recent advancements in the evolving mobile biometrics field has brought iris recognition technology to our hands – to our mobi...
Creator of LureDeals Talks About Capitalizing on Pokemon Go Traffic
Saturday, August 27, 2016 by Scott Poniewaz
Britt White is a former hog wrestling world champion, but most recently gained notoriety for Lure Deals, which provides marketing opportunities for Pokémon GO. He has been a part of the Austin tech community for a few years now and runs TKM Labs, a digital agency and virtual reality firm focused on tackling industry specific issues utilizing VR and AR across areas like ...
Connecting Mobility Dots From Conception to Inception
Thursday, June 2, 2016 by Leonid Antsfeld
It’s clear that our cities are expanding, but with this comes challenges, such as more people, more construction, and more congestion. Getting from point A to point B will only become more difficult as populations grow and demographics change. However, we shouldn’t have to wait. There shouldn’t be obstacles to movement through urban environments.Nowadays, almost every o...
Sovrn Offers Enhanced SSLCompliant Advertising Functionality
Sunday, May 22, 2016 by Stuart Parkerson
Sovrn has announced that its platform new offers SSL-compliant advertising functionality to give publishers greater security for their audiences and access to SSL-compliant demand sources.Sovrn offers website monetization tools that collect and report on reader intent, behavior, demographics, and other insights. The new Sovrn ad tags are protocol-agnostic, meaning they ...
HYPR Launches App Blaster Programmatic App Marketing Platform
Tuesday, May 17, 2016 by Richard Harris
HYPR has announced the launch of the App Blaster app marketing platform. The new programmatic influencer marketing solution is designed to help push apps up the download charts by engaging multiple social media accounts concurrently, to post recommendations to download the app.App Blaster leverages HYPR’s Influencer Audience Demographic Engine to identify which social m...
Web and Mobile Application Development Developers On Application Performance
Saturday, April 16, 2016 by Richard Harris
Dimensional Research and AppDynamics recently partnered in a survey to capture trends and data about web and mobile application development as it relates to monitoring and analyzing tools, including the ability to capture data in real-time, measure performance and business impact.Anand Akela, Director of Product Marketing for Application Performance Management (APM) at ...
